Rita Hayworth, The Great American Love Goddess

Hello BigApple
7 min readJul 16, 2019

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Rita Hayworth (born Margarita Carmen Cansino; October 17, 1918 — May 14, 1987) was an American actress and dancer. She achieved fame during the 1940s as one of the era’s top stars, appearing in 61 films over 37 years. The press coined the term “The Love Goddess” to describe Hayworth after she had become the most glamorous screen idol of the 1940s. She was the top pin-up girl for GIs during World War II.

Hayworth was born in Brooklyn, New York, the oldest child of two dancers. Her father, Eduardo Cansino, was from Castilleja de la Cuesta, a little town near Seville, Spain. Her mother, Volga Hayworth, was an American of Irish and English descent who had performed with the Ziegfeld Follies. Hayworth’s father sexually abused her starting at a very young age; her mother would try to sleep in the same bed as her child in a vain attempt to stop the abuse.

Margarita’s father wanted her to become a professional dancer, while her mother hoped she would become an actress. She attended dance classes every day for a few years in a Carnegie Hall complex, where she was taught by her uncle Angel Cansino. Before her fifth birthday she was one of the Four Cansinos featured in the Broadway production of The Greenwich Village Follies at the Winter Garden Theatre. In 1926 at the age of eight, she was featured in La Fiesta, a short film for Warner Bros.

In 1927, her father took the family to Hollywood. He believed that dancing could be featured in the movies and that his family could be part of it. He established his own dance studio, where he taught such stars as James Cagney and Jean Harlow. In 1931, Eduardo Cansino partnered with his 12-year-old daughter to form an act called the Dancing Cansinos. Since under California law Margarita was too young to work in nightclubs and bars, her father took her with him to work across the border in Tijuana, Mexico. In the early 1930s, it was a popular tourist spot for people from Los Angeles. While in Tijuana, Hayworth’s father continued to sexually abuse her, calling her his wife and dressing her up in “garish, sexy clothes”. Because she was working, Cansino never graduated from high school, but she completed the ninth grade at Hamilton High in Los Angeles.

Rita Hayworth, The Great American Love Goddess
At age 12, Margarita Cansino was dancing professionally as her father’s partner in the Dancing Cansinos (1931)

Cansino (Hayworth) took a bit part in the film Cruz Diablo (1934) at age 16, which led to another bit part in the film In Caliente (1935) with the Mexican actress Dolores del Río. She danced with her father in such nightspots as the Foreign and the Caliente clubs. Winfield Sheehan, the head of the Fox Film Corporation, saw her dancing at the Caliente Club and quickly arranged for Hayworth to do a screen test a week later. Impressed by her screen persona, Sheehan signed her for a short-term, six-month contract at Fox, under the name Rita Cansino, the first of two name changes during her film career.

Becoming international star

Rita Cansino, as she was still known, made her film debut in 1935 with Under the Pampas Moon, which was followed by a string of other films including Dante’s Inferno (1935) with Spencer Tracy, Charlie Chan in Egypt (1935), Meet Nero Wolfe (1936), and Human Cargo(1936).

Rita Hayworth for Fox

In 1937 she married Edward C. Judson, a man 22 years older than her, who would set the stage for his young wife’s future stardom. On his advice, Rita not only changed her last name, but also dyed her hair auburn. Judson worked the phones and managed to get Hayworth plenty of press in newspapers and magazines, and eventually helped her get a seven-year contract with Columbia Pictures.

After a few disappointing roles in several mediocre films, Hayworth landed an important role as an unfaithful wife opposite Cary Grant in Only Angels Have Wings (1939). Critical praise came Hayworth’s way. So did more movie offers.

Just two years after the relatively unknown actress shared the screen with Grant, Hayworth was a star herself. Her stunning, sensual looks greatly helped, and that year Life magazine writer Winthrop Sargeant nicknamed Hayworth “The Great American Love Goddess.”

The moniker stuck, and only helped further her career and the fascination many male movie fans had with her. In 1941 Hayworth took the screen opposite James Cagney in Strawberry Blonde. That same year she shared the dance floor with Fred Astaire in You’ll Never Get Rich. Astaire later called Hayworth his favorite dance partner.

The following year Hayworth starred in three more big films: My Gal Sal, Tales of Manhattan, and You Were Never Lovelier.

Hayworth’s high-voltage power of seduction was affirmed in 1944 when a photograph of her in Life magazine wearing black lace became the unofficial pin-up photo for American servicemen serving overseas in World War II.

For her part, Hayworth didn’t shy away from the attention. “Why should I mind?” she said. “I like having my picture taken and being a glamorous person. Sometimes when I find myself getting impatient, I just remember the times I cried my eyes out because nobody wanted to take my picture at the Trocadero.”

Her stardom peaked in 1946 with the film Gilda, which cast her opposite Glenn Ford. A favorite of film noir fans, the film was chock-full of sexual innuendo, which included a controversial (tame by today’s standards) striptease by Hayworth.

The following year she starred in another film noir favorite, The Lady From Shanghai, which was directed by her then-husband, Orson Welles.

Hayworth starred in more than fifteen films in the two decades following The Lady From Shanghai, including Miss Sadie Thompson (1953), Pal Joey (1957), Separate Tables (1958), and Circus World (1964) for which she earned a Golden Globe nomination.https://www.youtube.com/watch?v=_LVHShcf-UU

Failed Loves of Hollywood Princess

Hayworth’s marriage to Welles in 1943 and subsequent divorce from the director and actor in 1948 garnered plenty of press. It was Hayworth’s second marriage, and with Welles she had a daughter, Rebecca.

It was during the filming of The Lady From Shanghai that Hayworth filed for divorce from Welles. In court documents she claimed, “he showed no interest in establishing a home. When I suggested purchasing a home, he told me he didn’t want the responsibility. Mr. Welles told me he never should have married in the first place; that it interfered with his freedom in his way of life.”

But Hayworth had also met and fallen in love with Prince Aly Khan, whose father was the head of the Ismaili Muslims. A statesman and a bit of a playboy, Khan eventually served as Pakistan’s representative to the United Nations.

Rita Hayworth and Prince Aly Khan at their wedding reception in the garden of the Château de l’Horizon, near Cannes (May 27, 1949)

Hayworth and Khan married in 1949 and had a daughter together, Princess Yasmin Aga Khan. After divorcing Khan after just two years of marriage, Hayworth later married and divorced the singer Dick Haymes. Her fifth and final marriage was to movie producer James Hill.

Rita Hayworth died in New York City

As her personal life was dogged by turmoil, her acting career sputtered. Periodic film roles did come her way, but they failed to capture magic and project the kind of star power her earlier work once had. In all, Hayworth appeared in more than 40 films, the last of which was the 1972 release The Wrath of God.

In 1971 she briefly attempted a stage career, but it was quickly halted when it was apparent that Hayworth was unable to memorize her lines.

Hayworth’s diminished skills as an actress were largely chalked up to what many believed was a severe alcohol problem. Her deteriorating state made headlines in January 1976 when the actress, appearing disheveled and out of sorts, was escorted off a plane.

That same year a California court, citing Hayworth’s alcohol issues, named an administrator for her affairs.

But alcohol was only one of the factors ruining her life. Hayworth was also suffering from Alzheimer’s disease, which doctors diagnosed her as having in 1980. A year later she was placed under the care of her daughter, Princess Yasmin, who used her mother’s condition as a catalyst for increasing awareness of Alzheimer’s disease. In 1985, Yasmin helped organize Alzheimer’s Disease International, and eventually helmed the group as its president.

After years of struggle Hayworth died on May 14, 1987, in the apartment she shared with her daughter in New York City. Her passing elicited an outpouring of appreciation from fans and fellow actors.

“Rita Hayworth was one of our country’s most beloved stars,” President Ronald Reagan said upon hearing of Hayworth’s death. “Glamorous and talented, she gave us many wonderful moments on the stage and screen and delighted audiences from the time she was a young girl. Nancy and I are saddened by Rita’s death. She was a friend whom we will miss.”

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