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5 Steps to Successfully Outsource Your Marketing

By Robert Johnson

Robert is the Head of Marketing at Starchup. He previously worked with small businesses as a marketing consultant.

Dry cleaners are operations experts, but marketing is not always second nature. Many hire marketing help with the hopes of accelerating growth. This can certainly lead to success, but too many cleaners get burned by agencies that do not fulfill promises or website developers who do not pick up the phone after cashing the check.

Whether you should outsource your marketing depends on your own abilities to market. Once you decide to outsource, the key decision metric is the return on that investment.

“Do what you do best, and outsource the rest.”

In today’s competitive marketplace, marketing is crucial to your business. You can no longer rely on hanging out your shingle and watching the customers roll in. So when deciding who should be doing your marketing, ask yourself, “Is marketing something I do best?” Are you familiar with the most cutting edge techniques for acquiring new customers using digital advertising, website optimization and SEO, content management, or reputation management?

The ultimate value of a marketing expert is the ability to leverage their knowledge about how to market your business and their ability to execute on that knowledge. If you do not have that same knowledge, outsource the job to someone who does.

Focus on ROI

Whether hiring a part-time staff member, a local agency, or a consultant, you want to ensure the highest return on your investment. Here is what you should do before putting resources towards outsourced marketing:

  • 1) Define Your Goals. Determine what you want to achieve: new customer acquisition; current customer engagement; or general brand awareness. You may not be experts on their tactical details, but knowing your goal will keep the scope of work in your control.

Working with a marketer can be beneficial when managed correctly. Make sure that you know what you are getting into and why. Be informed about your business so you have a benchmark to measure success, ask the right questions, and ensure you have clear goals that all parties can work towards.

For additional information about growing your customer base, working with a marketing professional, or utilizing technology to grow your business, visit Starchup.com to speak with one of our experts.

Web and mobile marketing and operations platform for the dry cleaning and laundry industry. We help cleaners grow their businesses and operate more efficiently.

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