Augmented Reality in Travel: How AR Can Enrich Tourists’ Experiences While on Vacation

Traveling is a fabulous аctivity by itself. Still, augmented reality can enhance the traveling experience by providing the relevant information and fun content to the tourist.

While AR-glasses are not yet available to the mass consumers, augmented reality development tools for smartphones and tablets open up tremendous opportunities for designing immersive touristic applications.

Starting with the Pokemon Go extraordinary success in 2016, augmented reality drew the attention of many progressive businesses.

Games have given an initial impulse for the development of AR. But now augmented reality technology has found extensive application in the majority of industries including tourism and hospitality. [Click here to continue reading…]