Why digital gifts make a great gift

Giving and receiving gifts online is an exciting experience that is user-friendly with added benefits

SmartGift
SmartGift
Nov 8 · 2 min read
Digital gifting by @tsuriel

Before, when you were in a rush to get a gift for someone, or needed a gift for someone you don’t know very well, the easiest answer was usually a gift card. They’re simple, flexible and leave the real decision-making up to the recipient. As times change with gifting technology advancing, it appears the humble gift card isn’t as prized as it once was.

According to a study by CEB TowerGroup reported in MarketWatch, a whopping $1 billion of gift cards go unspent every year.

“There’s nothing worse than having a bunch of gift cards in your pocket you aren’t going to use,”

Eddie Alberty, VP of strategic partnerships at Market America and Shop.com

The phenomenon of wasted money has even led to apps aiming to help people sell their unwanted cards to others.

Working together by Ted Kulakevich

Gift cards are handy, but they are also impersonal and inconvenient. Even debit gift cards, which seem the closest to cash, aren’t accepted everywhere and can be tricky to use in full without leaving a few bucks in the digital void. Additionally, there’s always the potential for hidden fees to strike — some cards even charge you for not using them immediately.


ift-based holidays are stressful and pressure us to get something for everyone on our list, a reason that used to make gift cards appealing. Now there are ways to find gifts that feel thoughtful and personal without breaking the bank or being too time-consuming.

SmartGift works with a range of retailers, from Kendra Scott to Under Armour, enabling people to send personalized digital gifts to their loved ones instantly.

Unlike just selecting and shipping an item as a gift, SmartGift gives the recipient a unique amount of flexibility. Wish that necklace was a different color, or that blouse a size up? SmartGift has you covered. And if the recipient doesn’t totally love their gift, they can swap it out for a similarly-priced item from that retailer just as easily, without the hassle of going through the returns process.

SmartGift

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SmartGift

Boldly bettering how people buy for others.

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