Online Ticket Seller SCAMS— Viagogo EXPOSED

We’ve all been scammed in one way or another in our life time. Now, more and more people are being scammed every day online.

Whilst freelancing on a Tuesday morning, my younger brother messaged me on Facebook asking me to buy some tickets to see Future Islands on his behalf for our mother’s birthday, “their only £40 for two tickets” he said.

How I was scammed

Viagogo just like many other ticket sellers are modern professional con artists. Many e-commerce websites use psychology to persuade you to buy, Viagogo have taken it too far.

Viagogo’s Mind Games — The fear of losing out

Misleading price point on Viagogo

Here’s what Viagogo do:

  1. “Last 2 tickets left!” Makes you rush into their checkout and get this great (misleading) offer.
  2. Once you click buy, you will be manipulated with plenty more “scarcity” tricks. BUT — they update their pricing in the basket.
  3. This ensures they are abiding by the law, they are now showing correct ticket costs, booking fees and other extra costs. BUT — most of us still buy, because we are being bombarded & persuaded by so many urgency messages, we completely miss the updated price in the basket.

Urgency overload

  1. A fake queue
  2. 213,965 other people are viewing these tickets
  3. These tickets will no longer be reserved in: 10:00
  4. Tickets to the event are limited
  5. Less than 2% of tickets remaining
  6. Other people want to buy these tickets
  7. “LAST CHANCE!” heading
  8. All tickets will be sold out in x amount of time — Tickets will be more expensive tomorrow
  9. A timed “Don’t miss out!” popup overlay
Misleading urgency messages and alerts on

A lot of e-commerce websites will use a couple of the techniques shown above and they can very often be accurate and an effective selling technique.

Viagogo seem to be lying in their scarcity messaging, misleading users with their pricing and overwhelming it’s users with the urgency they create.

Let’s stop Viagogo

Sign this petition if you have had a similar experience with Viagogo or any ticket seller’s to make them review the usability and fairness of their site.

How to avoid being scammed

If the offer looks too good to be true, it probably is

Pay by credit card or PayPal

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