Pinterest acquired Instapaper, and Why You Should Care

Pinterest announced yesterday that they would be acquiring the team behind the app Instapaper.

You might be wondering “So what? Companies buy out others all the time.

Pinterest has been very active this year in acquiring teams from apps with similar functions. Just in the past 2 months, Pinterest has bought out 4 apps. Pinterest gained the teams from shopping app tote and the IOS keyboard app Fleksy in June, 2016. While in July, 2016, Pinterest bought out the startup Mathcamp and took the team behind their two apps Highlight and Shorts. Now, they’ve acquired Instapaper, a bookmarking app that lets you save articles or webpages onto it to read later.

But Pinterest acquiring all these extra teams might affect you more than you think, and you might learn something from their strategy.

Check out the rest of the article below!