How&Why – Medium

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How&Why
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Runner's Life

How to Beat the Barkley 100

Jared Campbell has completed the world’s most brutal ultramarathon four times. What does it take?

13 min readApr 1, 2024

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How to Beat the Barkley 100

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How&Why
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Runner's Life

Kelvin Kiptum, Fleeting Superstar

This extraordinary runner died in February aged 24, just months before he was set to challenge two hours in the marathon …

10 min readMar 13, 2024

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Kelvin Kiptum, Fleeting Superstar

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How&Why
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Counter Arts

Were Medieval Artists Ahead Of Their Time?

How science is putting art and human vision into a new perspective …

5 min readJun 21, 2023

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Cartoon of dog taking a picture of the moon with phone

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How&Why
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Counter Arts

Why Marie Kondo is (Mostly) Wrong About Books

Excavating Ant & Bee, Charles Dickens, and Flatland

11 min readApr 1, 2024

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Why Marie Kondo is (Mostly) Wrong About Books

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How&Why
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Counter Arts

What Is Art For …?

Could a new theory about the brain help explain why art has been valued across human history?

10 min readMar 12, 2024

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What Is Art For …?

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How&Why
in
Counter Arts

People, Place, and the Power of Paths

Many footpaths across the British countryside have existed since Medieval times and before. Even when the paths are ploughed into oblivion…

12 min readJan 17, 2024

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People, Place, and the Power of Paths

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How&Why
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Bouncin’ and Behavin’ Blogs

How Wealthy Texans Show Off At Christmas

Why is Houston’s annual Xmas lightfest a strangely lifeless marvel?

6 min readDec 24, 2023

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How Wealthy Texans Show Off At Christmas

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How&Why
in
Counter Arts

Do tech, tools and culture change how we move?

Yes, said anthropologist Marcel Mauss. They influence how we sit, walk, dig, march, climb stairs, even our hand positions …

11 min readNov 16, 2023

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Do tech, tools and culture change how we move?

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How&Why
in
Counter Arts

The Dubious Literary Joys of AI

Einar Felix Hansen is the most-published historian of recent times. How does he (?) do it? And why? [Sneak preview: he had lots of…

7 min readOct 19, 2023

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The Dubious Literary Joys of AI

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How&Why
in
Counter Arts

What Do We Like To Look At (and Why)?

In the 18th century, William Hogarth said curvy lines made the best art. Was he right, and could we prove it with science?

12 min readOct 10, 2023

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What Do We Like To Look At (and Why)?

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How&Why

How&Why

H&W features the work of writing duo Christine Evans-Pughe and Terence Moll, who explore the world from a unique perspective. https://www.howandwhy.com/about-us

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