What is ENS?
ENS is the Ethereum Name Service, a distributed, open, and extensible naming system based on the Ethereum blockchain.
ENS can be used to resolve a wide variety of resources. The initial standard for ENS defines resolution for Ethereum addresses, but the system is extensible by design, allowing more resource types suck as swarm, IPFS, text and etc.
The primary goal of ENS is to resolve human-readable names, like ‘myname.eth’, into machine-readable identifiers, including Ethereum addresses, Swarm and IPFS content hashes, and other identifiers. A secondary purpose is to provide metadata about names, such as ABIs for contracts, and whois information for users.
ENS has similar goals to DNS, the Internet’s Domain Name Service, but has significantly different architecture, due to the capabilities and constraints provided by the Ethereum blockchain. Like DNS, ENS operates on a system of dot-separated hierarchial names called domains, with the owner of a domain having full control over the distribution of subdomains.
Top-level domains, like ‘.eth’ and ‘.test’ are owned by smart contracts called registrars, which specify rules governing the allocation of their subdomains. Anyone may, by following the rules imposed by these registrar contracts, obtain ownership of a second-level domain for their own use.