Stern bought ABB in 3 minutes, 7 seconds

Read the article or watch the video on youtube

This morning April 29,2016, Obermatt CEO Dr Hermann J. Stern and his team had technical difficulties calculating the rankings and Stern had very little time deciding which stock to buy. Fortunately, Obermatt ran the Swiss Market Index (SMI) top 10 list today, which Stern knows well.

The third best entry on the list was ABB, a company that Stern admires. He didn’t look any further and bought 250 shares of ABB for the roughly 5,000 Swiss Francs he invests each week. In the video, Stern needed only three minutes and seven seconds to make his decision, nothing more.

Is it crazy to buy stocks solely based upon a couple of Obermatt ranks? No, it isn’t crazy. Many financial advisors will advise you to buy a popular stock index fund. The SMI is such a fund in Switzerland. If you buy the SMI Index, you automatically buy ABB stocks worth 5% of your investment.

That’s just what Stern has done here. He bought ABB for 5% of his portfolio value of Swiss Francs 100,000 (this is the amount he wants to invest this season). If you think buying ABB in 3.07 minutes is crazy, you would also have to say that all financial advisors that recommend buying index funds are crazy.

The benefit of picking the stock yourself? You know what you are getting. For example, Stern didn’t want any financial stocks or oil companies. Now he has a Swiss stock market investment without the companies he doesn’t want. Stern feels much better that way.

Be the first to get the Obermatt stock pick videos by email before they are listed on YouTube. You get the Obermatt Stock Investing Starter Kit — a short manual to get started with your own stock investing — for free if you subscribe to the free stock alert:


This post expresses the views of the author as of the date indicated. The author any other party connected to Obermatt have no duty or obligation to update the information contained herein.
Information is provided “as is” and solely for informational purposes and nothing else. Any investment decisions users take should be based on their own personal interpretation of the information available. The responsibility for investment decisions and their consequences lies solely with the user.
Investments in stocks are subject to risks. The historic performance presented in this post is no indication of future performance. Moreover, wherever there is the potential for profit there is also the possibility of loss. Neither the author nor anyone at Obermatt or of its information providers are liable for any damages relating to the use of the information provided herein.