NFT tokens are already everywhere. A harmless idea led to a massive NFT craze in both art and marketing. Experts analyzed the marketing potential and pitfalls of NFT and gave brands recommendations on how to use tokens in promotion:
- NFT started its way into the mainstream with the CryptoKitties game. Crossbreeding of virtual cats has provided an almost limitless opportunity for making money on Ethereum.
- Taco Bell, a famous fast-food chain in the USA, has released and sold a set of NFT tokens in the form of gifs with tacos. Initially, the price was low (about $2), but then quickly rose to $ 700 or 0.4 ETH. As the company said on Twitter, “Our delicate spicy potato tacos will now live in your hearts, stomachs, and digital wallets”.
- New pizza from Pizza Hut called 1 Byte Favorites became the world’s first Non-Fungible Pizza. The company intricately calculated the price. According to her statements, the cost of Pizza Hut NFT should be equal to “one bite of real pizza”, that is, 0.0001 ETH or 20 Canadian cents. But the hype raised the price of an eight-bit slice of pizza to $ 8,824.
- Toilet paper maker Charmin said in a tweet:“ Sometimes the comfort of going to the toilet is determined outside the toilet. That is why we decided to unwind the first-ever NFT toilet paper".
As you can see, the possibilities of using NFT in marketing and advertising are becoming limitless. It remains to choose the right direction!
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