Paid Marketing: Opting for a PPC Agency or PPC Specialist?

Now, any marketer must consider digital marketing as a fundamental strategy. With the global increase in internet users, it’s crucial to acknowledge that falling behind is inevitable if you need to harness the power of internet marketing. With that in mind, let’s delve into one of the most impactful and value-driven marketing strategies — Pay-Per-Click (PPC) marketing. PPC is a practical approach for running campaigns that enhance visibility and yield impactful results in a shorter time frame. As the name suggests, marketers pay for every click on the ad.

Executing a successful PPC marketing campaign demands strategy, cost planning, keyword research, and experience. Recognizing the limitations of managing everything while running a business, the need for experts becomes apparent. This leads to a crucial debate: should you engage a PPC ad agency or bring in an in-house PPC specialist? The choice you make will significantly influence your business, and making the wrong decision can incur considerable costs. Therefore, delve into this blog to discern which approach — hiring PPC services in India or opting for an in-house specialist — is better suited for your business.

PPC AD Agency VS PPC Specialist

1. Misconception Regarding Costs: PPC Agency vs In-House

Marketers often need clarification regarding the cost of hiring a PPC Specialist versus engaging a PPC agency. Since price plays a crucial role in decision-making, let’s explore the distinctions between the two to gain a better understanding.

Indeed reports that hiring a PPC specialist commands an average salary of $28,000. This amount varies based on factors such as location, experience, and industry. Additionally, there are supplementary costs, including insurance, health benefits, and incentives.

Yet, the cost structure for a PPC marketing agency differs significantly. The cost is determined solely based on the services offered, usually a monthly charge and a startup fee. Some agencies opt for flat fees, hourly rates, or a fixed percentage tied to the ad spend. An advantage of choosing an ad agency is avoiding additional expenses typically associated with hiring a PPC specialist.

2. Expertise And Specialization Beyond Cost

The landscape has undergone significant changes for anyone familiar with the industry over the past decade. Marketers now find themselves donning multiple hats, taking on roles such as traditional marketer, creative director, copywriter, videographer, SEO analyst, project manager, and more. Staying abreast of the industry’s latest trends requires ongoing efforts in specialization and investment in courses.

Your in-house team frequently manages PPC, SEO, email campaigns, and social media marketing. As we’re all aware, being a “jack of all trades, master of none” can lead to overlooking Google updates or the latest industry trends.

In contrast, teams of specialists run agencies. They allocate dedicated resources for trend mapping, customer insight, strategizing PPC ad campaigns, budget planning, and all other essential team roles. Additionally, these teams bring experience in handling challenges and opportunities, knowing how to navigate each effectively. Unlike setting up a campaign and moving on to the next task, PPC marketing companies continuously track data, optimize as needed, and conduct experiments to achieve improved results.

3. Setting Priorities

In-house PPC marketing becomes easier with a dedicated team of PPC experts. With such a team, priorities can become more aligned with other requirements. For example, when launching a new product and planning a digital campaign, you might be on the verge of setting up and scheduling the campaign. However, a senior executive assigns you the task of creating a deck for an upcoming trade fair, prioritizing it highly. Consequently, the campaign preparation gets delayed, and by the time you realize it, you’ve missed the opportune moment to execute the campaign, leading to unsatisfactory results.

An ad agency ensures campaigns are remembered and addressed. They proactively develop a well-balanced strategy in advance, aligning with their client’s understanding. This proactive approach enables seamless execution when the time comes to run the campaign.

Hiring In-House PPC Specialists: Advantages and Benefits

While we’ve acknowledged certain challenges faced by in-house PPC specialists, it’s crucial not to dismiss the undeniable long-term suitability they offer for marketers. One key advantage of PPC specialists is their accessibility, making them easy to reach.

Your PPC specialists are located on the same floor, making them easily accessible for any questions or concerns. Furthermore, as integral members of your organization, they actively participate in all meetings, providing valuable internal insights that can enhance campaign execution.

When to Opt for a PPC Marketing Agency Versus Hiring a PPC Specialist?

PPC advertising significantly enhances a business’s marketing endeavors. The decision should not revolve around determining superiority, but rather on comprehending your internal marketing team. If you already possess specialized teams for social media, email marketing, creative design, and SEO, bringing in PPC specialists would be a complementary addition. Alternatively, you can partner with an agency to navigate you through the marketing process.

However, establishing a digital team from scratch may not be a profitable investment at the moment if your marketing team currently lacks one.

An established PPC ad agency with existing resources and expertise can enhance your insights at a cost-effective rate, delivering optimal results.

Conclusion

In conclusion, when deliberating between a PPC agency and a PPC specialist for paid marketing strategies, the choice hinges on the unique needs and existing setup of your business. For a software development company in India seeking tailored PPC services, collaborating with a reputable PPC service provider or a trusted PPC company in India can be pivotal. This partnership can offer specialized expertise, effective resource utilization, and cost-efficient solutions, ensuring optimal outcomes in the competitive landscape of paid marketing.