Related to this immediately. I created & run a(n accidentally) global kids’ web site (built it for my own kids in 2001 – turned out there weren’t any other pro ones out there, lol)…
Sixteen years and an overdue redesign later, I turned to Instagram as a “maybe THIS is someplace I can post cool content while I struggle w/CMS …”
Also accidentally, I learned the EXTREME VALUE of themes, pillars, etc.: if nothing else, organizing & creatively STIMULATING daily posts!
(Above is a Twitter-sized promo to show what I mean.)
I only WISH I’d read your genius post earlier! :-) This is awesome. Thank you!