5 Shop Front Signage Design Ideas for Your Retail Store
Poor signage choices can ruin the reputation of any retail store. This article will presented a few ideas that will allow you to make sure that your retail business doesn’t suffer due to an inappropriate front sign. If you follow these suggestions carefully, you will be getting a retail sign that captures the interest of all your existing and potential customers. More and more people will be reading the signage and learn what exactly you are offering. This will automatically force people in need of products offered by you to enter your retail store.
Be to the point: Have you ever thought why the brains behind Twitter have made it mandatory to keep the updates below 140 characters? It’s because these days the attention spans have decreased significantly. People don’t like reading pieces that are too long. In other words, they are often not ready to pay attention to a single thing for a prolonged period of time. So, if you keep the content of your shop front signage precise and crisp, you will be able to reach more people.
Always use easily readable fonts: Never opt for fonts that are two fancy to be read easily. Avoid all those curly cues and stay away from the tempting option of using multiple colors. The font you pick must have clear characters that can be read easily even from a distance. The attention of your target readers must not be on the fonts used; instead, it should be on your message and the products you sell. If they struggle to read the content of the signage easily, they will move on.
Mention reasons why people should opt for your products: The signage must tell your potential customers why they should purchase products offered by you, and what makes you better than your rivals. Be a little creative and think of a tagline that will help your target readers to understand that you have the best thing in store for them.
Use the word yours or you: An individual’s chances of buying products offered by you will increase significantly when he or she would start visualizing himself or herself using those products. You can make your potential customers visualize such things by using words like “yours” and “you” in the message on your store’s front sign. For instance, if you are selling hair care products, the message on the signage can read: “impress people around you with our amazing hair care products”.
Don’t forget to test the sign: Don’t forget to get the sign tested for readability. Find out whether it can be read easily from running cars and from a distance. You can ask a friend of yours to drive by and see whether he or she can read the content effortlessly. Make the necessary changes if the tests return negative results.
