How do you make money, save money, and grow your screen printing business? The answer lies in saying yes to all garment print jobs. As the overall market trend for printed garment orders declines, the cost of producing garments with screen printing becomes much higher, sometimes impractical for orders of less than 500 pieces. Also, the more colors you add, the more expensive it will be.
Screen printers require the cost of making stencils, cleaning the stencils, preparing the illustrations, mixing inks, and requiring more skilled operators. This is why screen printing companies usually turn down orders between 1 and 250, and that’s why their margins drop to around 500 orders once they do the job.
As a screen printer, you will find that your business faces tremendous competition from many who are financially better than you. So, if you want to attract business customers and keep them using your printing business, you need to provide additional services. What other print providers may not offer. This is where the ImprintNext web-to-print product design tool plays a role in changing the perspective of the print business. Competitors can invest more money in their marketing efforts, but using a web-to-print solution can increase your odds of winning.
ImprintNext gives your business customers a platform for creating their designs on products. They can get the printing services they want, in their time and the way they want. All the printing services provider needs to do is pick the right web-to-print solution and integrate it within his existing business model. The rest, as they say, will be history, and that too is the kind of history that will only have good things to say about your print business.
Benefits of Web to Print Product Design Tool for Screen Printers:
So let’s go to our main question. How can product design tools help screen printing business customers? What else could they really benefit from this technology? Let’s take a look.
1. Handle Multiple Custom Printing Orders With Ease:
Businesses don’t have time to constantly explain their needs to printers. For example, consider a company that wants to send certain Christmas cards to thousands of employees and receive thousands of cards. This print job isn’t very self-explanatory, but let’s say your business wants to send specific cards to specific people, 100 cards need a specific image and the other 100 need a different design. This requirement requires a lot of explanation, and most businesses don’t have the time or energy to engage in lengthy interactions with print shops.
However, when print shops provide web printing solutions to these businesses, they can easily place various types of orders at any time. In this particular case, a company can place multiple orders and make the design decisions it deems appropriate. No verbose interaction with the printer is required. There is no back-and-forth movement. All you need to do in your business is to choose a greeting card template, customize the design, and place an order.
2. Customers Design their Products:
Because businesses do not have their own print department, they use print solution providers. This could be for a number of reasons, including the need to cut overhead or lack of sense in the printing department. But that doesn’t mean they don’t want to take responsibility for the printing solutions they use. In the traditional typography relationship, the printer is responsible for the entire printing process.
However, the product design tool leaves the printer taking a back seat, and only serves to process print orders and deliver prints to company addresses. Business clients are responsible for other activities. It’s almost like having their own in-house printing department, without its associated hassles. This is what all businesses want; they want to be in charge, and this is what web to print technology brings to the table.
3. Improve Business Prospects:
Every company always wants to protect its brand. They do not want anyone to gain unauthorized access to their promotional materials or marketing copies. In the tough business world, companies don’t want their competitors to know a little bit about their advertising efforts and how to reach potential customers. The traditional way of submitting print orders leaves room for corporate identity data to fall into the wrong hands.
The goal of the web to print technology is to provide a secure printing environment where businesses can make minor or major changes to their corporate identity to protect their identity and improve their business prospects. Printing solutions based on this technology prevent third parties from accessing business data without permission.
Fruitful Partner between Customers and Printers:
If your printer can deliver the printing services your business expects, then you are on the way to a long-term partnership. And the best part here is that you don’t have to work hard to impress your customers.
Essentially, you’re handing the reins of your printing solution to them and letting your customers do all the work. Customers also appreciate the fact that they are responsible for their print jobs. They know that their message or purpose is not lost in the translation because they are in charge. This is a win-win situation for everyone.
4. Optimize Order Processing and Delivery:
To optimize the use of web printing technology for your business, it is important not to consider web printing technology as the only end-to-end solution for your business in terms of revenue. Technology is not an end in itself, but a means to an end. You should complement your web printing efforts by choosing the right type of printer that provides amazing print quality. You also need to optimize order processing and delivery to ensure that your customers receive their print orders to your address on time.
But first of all, you need to convince your customers that the web to print technology you use on your site is a technology they can trust. You need to emphasize the benefits of this technology to them and convince them to use this solution. Some business customers don’t need to be convinced. In fact, they expect your online store to offer web to print services. However, there are others who have been using traditional printing methodologies for centuries and have found no problems. You need to convince these people and potential customers.
Final Words:
Finally, businesses are very careful about the services they use. They are looking for quality and professionalism.
Without realizing any of these qualities, your printing business cannot be supported. In such cases, a product design tool cannot be a knight in shiny armor.
