7 Effective Marketing Automation Strategies for Shopify
Marketing automation strategies are a common term nowadays in eCommerce. Knowing about marketing automation is mandatory if you are an eCommerce business owner at Shopify or other eCommerce platforms.
According to Invesp, marketing automation, on average, increases sales productivity by 14.5 percent and reduces marketing costs by 12.2 percent. Besides, more than 80% of marketing automation software users claim an increase in leads, while 77% report an increase in revenues.
Usually, marketing automation refers to the use of software to do repetitive marketing tasks automatically. Such as automation systems do, email marketing, social media marketing, running ad campaigns automatically, etc.
It not only saves time but also gives its customers a more personalized experience. Marketing automation is a set of tools that make marketing tasks easier.
Moreover, personalization and cross-channel journeys are provided by automated marketing, which offers a cohesive and integrated customer experience to the marketer’s as a huge advantage.
These types of tools are helpful for a variety of reasons. One of them is presenting information to the appropriate customers and developing their trust in the company though there are more.
Nowadays, many people are starting their businesses on Shopify, and Shopify is an ideal platform for small businesses for those who are trying to make a brand.
If you have a store on Shopify, you may feel the need to hire someone to manage your store. Implementing automation could be better than a human assistant in such a case.
In this article, we will talk about effective marketing automation strategies for Shopify.
What Are The Best Marketing Automation Strategies For Shopify?
Only adding on an automation application is not enough; making strategies is also important.
Strategy 1- Engage Customers With Dynamic Content
Dynamic content is designed for the specific needs of visitors. Your content and graphics will change depending on the user’s current behavior, demographic data, and characteristics when they visit your site with a dynamic range.
This has two advantages. You may lower bounce rates and increase conversions by delivering appropriate offers. Secondly, it enables you to customize your experience according to your preferences.
Use professional automation tools that will do audience segmentation. The majority of marketing automation platforms let you divide your target population into subgroups. That way, you may edit your material to specific demographics’ tastes and online habits.
Strategy 2- Targeted Email Campaigns are A Good Way To Get Users’ Back
Maybe one of your loyal customers did not come to your store for a long time. In such a situation, email them by creating an effective email list to gain them back. And a successful email marketing always helps grab the attention of old customers and existing ones.
Moreover, users who haven’t been active for a long time also can be re-engaged with automatic email campaigns.
But make sure to use a strong subject line to get more people to open the email and actionable content to get enough people to click through. You could even give subscribers a reason to return to your eCommerce stores with lower membership fees or discounts.
Moreover, you can send mail for card abandonment issues as well. For example, you have a custom apparel business that offers product personalization with a product configurator.
If one of your customers leaves the store without placing an order after designing the product, you can send them using an automated cart abandonment mail tool.
An effective onboarding procedure includes sending a series of automated welcome emails. Emails that are sent at significant issues actually contact potential new customers.
Strategy 3- Re-engage old Leads Using Automation
With an automation tool, you can get back in touch with leads who were once interested in your product or service but lost touch with you for any reason.
With these tools, you might identify old leads based on previous interactions and give them promotional coupons with dynamic expiry dates.
Every discount will be valid until a different date with a dynamic expiry date, such as five days after the recipient opens the email. This can be simply automated, and you are done
Strategy 4- Use Lead Scoring to Achieve Higher Conversion Rates
You may increase conversions with marketing automation software that provides lead scoring. This tool will help you do this by automatically distributing customized material to prospects based on where they are in the sales funnel.
Lead scoring may also be used for prequalifying leads before forwarding them to your sales team. This is accomplished by giving a score to every lead based on the activities that they do on your website, in addition to other parameters that have been defined.
Before sending cold leads or poor scores to the sales team, more segmentation and nurturing with customized content may be done on the authorities to improve their quality.
For example, when a subscriber shows interest in buying something from your eCommerce site, you could sign them up for a drip campaign that would subtly encourage them to purchase.
Strategy 5- Increase Your Revenue By Automated Checkout Procedure
Customers may only finish their purchase if the checkout process is simple. But you can reduce the number of people who abandon their carts by making the checkout process easy and reliable.
With the help of automation, you can make completing a transaction as simple as possible for consumers by immediately filling in their personal information and displaying their chosen payment method on top of the page.
You could also include a live chat feature on the checkout page so customers’ questions can be answered quickly while purchasing.
Strategy 6- Try Automated Review Submissions
Collecting customer feedback and acting on their review for company success is essential. Nevertheless, the manual compilation of testimonials may be a time-consuming task.
Instead, you may set up trigger emails that are automatically sent to consumers a few days after the goods have been delivered to inquire about their experience. You might even utilize in-app prompts or push notifications on your website to collect customer feedback and evaluations of what you sell.
Strategy 7- Offers Deals And Discounts with an automated tool
Repeat consumers tend to spend more money on your product. You’ll be able to increase customer loyalty and future sales by segmenting your top customer’s behavior using eCommerce marketing automation.
So, you are welcome to use the following automation to choose to whom you should deliver your loyalty programs and offers.
A marketing automation strategy is quite essential when it comes to top-notch marketing in eCommerce. Suppose you have a custom business in Shopify, so to manage business growth and generate revenue grabbing potential customers is important. Face-to-face marketing is impossible online, so applying marketing automation techniques can be fruitful.
