InsurTech Adoption: How Insurers And Consumers Embrace Innovation
Jun 13 · 3 min read

There is no doubt that the interest (and investment) in InsurTech companies has picked up over the past few years. It’s been exciting to see how innovative technologies are helping carriers compete in new ways.

In fact, investment in this sector surged beyond $4.1 billion in 2018, up from $348 million in 2012.

But what is it exactly that has made the growth so rapid? And how can carriers effectively integrate new innovative technologies into their business?

Customer expectations drive innovation

We are experiencing a seismic shift in customer expectations. Many believe that cutting-edge digital experiences are a must have, and more than half say that advances like the Internet of Things, voice-activated personal assistants, and AI have already changed what they expect from businesses.

Consumers today want to find, compare, and get a quote for insurance with ease, and companies that can offer a seamless experience — especially on mobile — stand to win the most. These shifting attitudes present an enormous opportunity for carriers who embrace innovation: in fact, a lot of insurance executives say their organizations will have to innovate quickly just to stay competitive.

The pace of technology means there’s no turning back

Despite the turbulence that rapid change can bring, the gains are too significant to ignore. InsurTech promises greater cost-efficiencies, powerful data-driven insights, seamless customer experiences, and growing engagement.

It’s why, the leading insurers of today are embracing emerging technologies such as blockchain, virtual reality, and intelligent automation, weaving themselves seamlessly into the fabric of people’s everyday lives.”

Carriers are starting to understand that despite the breakneck pace of change, innovative technologies can ultimately help them make better risk decisions, provide new types of policies, develop new revenue streams, and adapt to changing consumer expectations.

Collaboration is creating new opportunities

Interestingly, both established carriers and InsurTech startups nowadays seem to have concluded that they are better collaborators than competitors.

Rather than competing with traditional carriers, many InsurTechs appear to be collaborating with them to optimize the existing value chain.

The vast majority of InsurTechs have settled in as collaborators with incumbents, looking to improve carrier capabilities across the organization, from distribution to underwriting to claims.

The big question now is how quickly insurers can build these teams to test and deploy these new technologies and collaborate with the right partners to make it happen quickly.

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