Impressions from the book “Sensation: the new science of physical intelligence”

Inna Kozhurina
Aug 27, 2017 · 2 min read

Do you remember the feeleng of tired, when you don’t like to hear or see anybody? At such moments a cup of tea, book and fluffy blanket brighten up our loneliness.

But how many people know, that such simple thing, like warm cup can influence on negotiation results, on final price of buisness, on amount of investmant or on decision of the woman about engagement?

In the book of Talma Lobel “Sensation: the new science of physical intelligence” i found so much wonderful information, that now I am fan of this author. I very recommend this writer to you. She make me so inspired, that I decided to make small presentation about her book.

So, if a man is sad and lonely, he feel the air temoerature colder, than it is on thermometer. If you will give to such man something warm, may be cup of tea, coffee, or warmer, his mod a little bit will go up.

Warm can up the level of trust between people. If you would like to make friends with a person, or to approximate him to some decision, you should threat him with coffee or tea in the beginning of conversation. I suppose, that many buisnessmen know and use it, because all solid buisness-centress offer for visiters hot drinks.

Warm disposes people to be more generose. Some times ago an experiment was conducted. One group participated in the marceting survey, and took in hands cold and warm electro-warmers. After that organizes of survey offer to group to choose gifts. Something tasty for themselves, or shopping sertificate for friend.

75% from part of group, who took cold electro-warmers choose something testy, and 25% — gifts for friends. But such people, who kept warm choose 46% gifts for friends, and 54 — for themselves. Serios difference.

We are strange creatures. We are sure, that we can control all our decisions, but in fact our choise depends of long-standing events, air themperature, or walls colour. But if we will know and remember about features of our psuche, may be our life will be a little bit more conscious and interesting.

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