Every UX Leader Needs A Unique UX Strategy Playbook
Jared M. Spool

Good article Jared. I always referred to “plays” as tactics. UX tactics include selective resource allocation as well as selecting from the many possible support/staffing models for a project. Just like military generals choose how best to deal with war scenarios or corporate marketing determines how to reach a target audience. That said more people understand sports than military strategy or marketing. If you choose not to decide you still have made a choice…