Most People Have No Idea What They Want

It’s your duty to let your customer know what they wanted and show them. Here are two historic examples from two genius.

If I had asked people what they wanted, they would have said faster horses. (Henry Ford)

People don’t know what they want until you show it to them. Our job is to figure out what they are going to want before they do. Our task is to read things that are not yet on the page. (Steve Jobs)

As I’m strong believer of this philosophy, I tend to reject any traditional marketing theories based on existing customer behaviors.