Quorum Analytics: revolutionizing the way advocacy groups interact with lawmakers

Entering into a new era of politics and advocacy, it is becoming apparent that the most successful campaigns and causes must understand how to employ data. Gone are the simpler days of holding phone bank numbers in Excel, instead replaced with a growing demand to properly analyze and utilize different data points and analytics capabilities. One firm at the forefront of data-driven politics is Quorum Analytics. (Our previous post on Quorum can be found here, but our insights were deepened after a demo from the development team.)

Perhaps the most fascinating capability Quorum holds is its ability to constantly track legislative relationships and proceedings like none other in the industry. Sure, competitive platforms exist that track social media, bill progress or encourage contact with lawmakers, but Quorum introduces a fascinating aspect with it’s integrative platform: the ablity to uncover new insights and identify previously unknown legislative champions.

Say an advocacy group in Utah is interested in getting in contact with Senator Orrin Hatch regarding an upcoming vote. With Quorum’s tools they gain valuable insight gathered through AI capabilities to understand who Senator Hatch commonly passes bills with, which issues he is most active on, how effective he is at getting legislation out of committees and even who he interacts most with on Twitter.

Further related to AI innovations, Quorum has different capabalities that are constantly updated to maintain a presence in the constantly changing political world. One of these capabilities is a notification system wherein organizations are updated each time they are mentioned by members of Congress in bills, tweets, Facebook posts, YouTube videos, constituent emails or statements on the floor. Another remarkable breakthrough is the ability to track all meetings between specific members of Congress.

All of this intelligence is necessary in running successful advocacy campaigns, for grassroots advocacy is at the heart of Quorum’s platform. With their data, they make it easy to identify the strongest advocates and target the right lawmakers with patch-through phone calls and custom emails.

This quantity of information is a breakthrough in the realm of politics and advocacy. Before, such records were publicly available but difficult to navigate, understand or even to obtain. Quorum revolutionized the transparency of lobbying on Capitol Hill.

This example only discussed the capabilities at the macro level, but Quorum records are available for States, local governments and even in the European Union. Such records are crucial to the future of the relationship between advocacy and lawmaking. With such a depth of information available — and now more simple to understand — constituents, advocacy groups and corporations grow in their ability to hold lawmakers responsible and transparent.

Innovation in Advocacy

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