Innocent MushambaWhat’s digital marketing anyway?Half a century ago, marketing was advertising and advertising was marketing. Fast forward till today and marketing has taken a different…Dec 31, 2023Dec 31, 2023
Innocent MushambaOrder Is the New Chaos: Why Ordinary Marketing Gimmicks Will Fail In 2019A few years ago, an American soy milk company placed its product right next to cow’s milk in the store fridge.Apr 15, 2019Apr 15, 2019