On De-integration, Disaggregation & Structural Unbundling
Part 1 of 3
The results of scientific research very often force a change in the philosophical view of problems which extend far beyond the restricted domain of science itself. ~ Albert Einstein, “The Evolution of Physics”
Someone asked us at a recent show how we define accelerated innovation. Sounded like an easy enough question. And, as The Innov8 Brain* started packing up all of our answers in prep for sharing them, more questions came up.
Is the process of integrating systems and products inherently complex?
Are fully integrated pieces and parts forced into harmony? Can you even force harmony?
What if integration, which solves some problems, causes others?
As in, if integration is done to remove size and weight or to enable information sharing but then you can’t keep the various integrated parts up to date, what do you do for the next 5–7 years? Especially when you’re likely to see two or more technology advancements in commercial entertainment electronics during that time?
Like we said — we came up with a lot of questions of our own trying to answer a question. But here’s what we know: A complex, fully integrated is one way to accomplish accelerated innovation. Until it isn’t. Because technology changes. Really quickly. And if doesn’t, you probably won’t want it for very long.
We know that may sound different than what a lot of other folks are pontificating about in our industry. And the difference in thinking, well the Innov8 Brain* is to blame for that.
*The Innov8 Brain is filled with 150 years’ experience in aviation-related fields and tends to reframe problems in a way that pushes out unique solutions. In other words, it’s been there, done that and craves a new approach.
For instance, what if you could accelerate innovation by simplifying — a product, a process, an approach…a way of thinking, that nets out as a way to work better, smarter and more efficiently? Can innovation be accelerated that way? Or what if something was unbundled to a point where it becomes flexible enough to accommodate a variety of needs (aka flexible on flexible)?
Then what? Then you’re left to design the process, or in our case, the products to suit that approach.
That’s what the Innov8 brain has been up to. We don’t just look at the problem — the problem being the amount of time and money it takes to completely retrofit outdated aircraft cabins to accommodate new technology and multiple operating devices. We deconstruct it. So we can solve it a few different ways.
Want to know more? We’ll publish the second installment in this three-part series soon! #accelerateinnov8tion #whereweinnov8 #acceler8innov8”