5 top tips to help you succeed on Twitter
Twitter is an online social networking service, allowing users to send, receive and read 140 character messages known as ‘tweets’. Established in 2006, Twitter has grown from strength to strength, with over 304 million monthly users.
An average 500 million tweets are sent per day — meaning the conversations on twitter are fast and furious. With such a high volume of noise, it is difficult to make your tweets stand out. Here are our 5 top tips to help you succeed on Twitter.
1. Target the right people
Every business has a target market that they need to get their message to. Ensure you follow your key industry influencers — namely the companies and people who carry the most dominance in your industry. In order to find the key influencers, you can use Alltop.com. Alltop compiles a list of the most prominent blogs in your industry, giving you the opportunity to find each author’s Twitter account.
In addition, you should target Amplifiers. Amplifiers are Twitter power users who are extremely active on the platform. These users have more chance of sharing and retweeting your content. By using Topsy.com, you can look up blog posts and see who would potentially share your content most.
2. Don’t forget to use pictures!
They say a picture is worth a thousand words. As humans, we respond to visual content. 90% of information transmitted to the brain is visual, and visuals are processed 60,000x faster in the brain than text. Encompassing imagery and video are known as rich Tweets — these rich tweets increase your chance being retweeted. Photos on average have a 35% boost in Retweets and videos have a 28% boost.
3. Communicate with your audience
Remember to engage with your audience. Ask questions and communicate freely and be genuinely interested in their activities on Twitter. Always be positive and approachable. Conversation is a two way street and forming relationships will be mutually beneficial.
4. Create interesting and helpful content
Content is king. It is important to create content that captivates your audience — by sharing exciting content, your chance of being retweeted and followed dramatically increases. Content can be produced in many fashions, perhaps you have an e-book to share, an infographic or a case study.
5. Participate in Twitter Chats
Twitter Chats are a great way to make your voice heard. By participating in a Twitter Chat, you show the audience that you are approachable thus humanizing your brand. Most Twitter chats are structured with Questions and Answers facilitating many users to engage in conversation and discuss the topic further. It provides a fantastic avenue to chat to your key influencers and meet other peers and brands.
An extensive list of Twitter Chats is available here.
Building a following can take time on Twitter, but you can enhance your success by implementing these 5 top tips. Good luck!
Innovasium Digital is a software development and digital agency with 15 years experience, based in Markham, Ontario. We specialize in creating responsive and mobile-friendly sites for your target audience.