What does “mom” mean to you?

Insa: stay connected
2 min readJan 26, 2022

--

Insa shows how to better relationship with its features 🙌

An image from Insa’s Challenge feature

Mom carries various meanings for many. One may describe the word with an adjective, “responsibility” where another may describe it with “love”. Broad interpretations of the word “mom” is why 29Labs is introducing a feature in which users can proactively re-think about what “mom” means to them.

29Labs’ main product, Insa, has three main features: Check-in, Daily share, and Challenges. Insa’s new feature, Challenges, consist of 5 questions. Each challenge has a specific theme, (i.e. with mom, with dad, with cousins, etc.) and geared to be completed with a specific party. As this new feature provides finite questions with a specific individual, users will be able to interact on a more personal level.

As we launch the “Show Don’t Tell: Mom I love you” challenge, users will not only have moments to reminisce about the wonderful memories but also enjoy the process of completing the Challenges with their moms. A sample question is: “What’s the last message you sent to your mom? 👀” Suchquestion, will help user to reflect on her relationship with her mom and also lead to near future action.

They say people regret the time they didn’t get to spend with their family. Why not start creating new memories with your mom.

Now?

--

--