Every day, billions of people use Facebook and Google — all through the day, all over the world. With this in mind, there’s an audience for everybody across both platforms. …

We’re all being told that video is the best media form for advertising this year, but many businesses and even experienced marketers feel nervous getting started. How do you advertise effectively using video? How do you optimize on Facebook compared to an inherently video-based website like YouTube? According to some…

After launching an Amazon Ads campaign, it’s an exciting time. You’ve done the hard work of creating the ad and choosing a targeting strategy, so now it’s time to relax and watch as the conversions pour in. Of course, nothing in life is ever this simple. …

With one simple search, you’ll find AI products in all areas of life, and this is why it’s so powerful in the modern world. While some use it in the science industry every day, others use it to write great content (more on this later!). With all the different applications…

If you want to generate awareness for your business, there are a few places to go online. While some choose Facebook, others go for Instagram or YouTube. …

We’re now in a digital world…and in other news water is wet. With data all around us, customers can perform deeper research than ever before when buying products. …

Measuring Offline Marketing ROI on Google Ads and FB Ads Isn’t the digital world wonderful? Since everything is tracked and connected to another part of the jigsaw, it takes seconds to check the performance of marketing techniques. Have an ad on Google? Head into the analytics and see how many…

One of the biggest problems with many digital marketing articles, and we’re sure that you’ll agree, is that they assume prior knowledge. They assume that we’ve all been to university and spent many years studying for a marketing degree. What if you don’t have much experience? …

Do you feel as though everybody is talking about predictive analytics in marketing and this puts you behind because your understanding isn’t as good? If so, you’re probably overthinking. In all likelihood, your competitors are in the same position (they might even read this guide for help!). However, the latest…