Mayur GuptainGet FreshlyMarketing — A Fluff Engine or a Growth EngineI shared a keynote at mParticle’s 2019 Acceleration on the evolution of Marketing from a fluff engine to a Growth Engine. Many of you have…Jul 15, 20192Jul 15, 20192
Mayur GuptaFrom Engineer to CMO: How My Unlikely Path Unveiled the Purpose and Power of MarketingBy Mayur GuptaApr 19, 20191Apr 19, 20191
Mayur GuptaDon’t Confuse Marketing’s Outcomes From Its Outputs — Market to GrowI started my career as an engineer, glaring at black and blue screens scanning log files, analyzing and tuning JVM crashes, recovering…Oct 31, 20181Oct 31, 20181
Mayur GuptainGrowth HackersWhen Customer Relationship Means GrowthMarketing has evolved substantially, from the times of the “Mad Men” and witty creative ads and billboards, to driving user engagement and…Dec 5, 20171Dec 5, 20171
Mayur GuptainGrowth HackersMarketing Needs Growth Planning Not Media PlanningMarketing Now Means GrowthSep 1, 20179Sep 1, 20179
Mayur GuptainGrowth HackersAlways-On Growth OrganizationThere are many anomalies in the business world today. None bigger than the intent to put the customer at the center of our ecosystem or…May 14, 2017May 14, 2017