3 Reasons Why Salesforce Data Cleansing is Vital for Your Business

Inspire Planner
Aug 27, 2017 · 2 min read

Data — it drives knowledge, decisions and the survival of your business. When your Salesforce instance is riddled with bad data then it reduces the integrity of knowledge, decisions, and your company’s survival. With this in mind, data cleansing your Salesforce environment is important to maintain the quality of information your company holds. It is the lifeblood of your business so implementing a consistent Salesforce data cleansing process will optimize ROI of your business operations.

Productivity

Are your salespeople contacting the right people? Or are they wasting time emailing prospects that have moved on? People switch jobs and employers. Better data will ensure that your reps are contacting the right people. Data.com is just one provider that can enrich the data of your leads and accounts to boost the performance of your salespeople. It’s a data cleansing app that lives natively in Salesforce.

Photo by Kait Loggins on Unsplash

Duplicates can be a salesperson’s nightmare, especially if you are using a sales automation tool. Sales automation, although extremely powerful, can allow duplicates to slip through the cracks. Emailing the same person with multiple lead records shows the prospect we don’t have it together. It’s just sloppy. In addition to this, when a rep sees multiple lead records of the same person then this can trigger the rep to investigate both leads for activity, or even cause them to merge leads. Invest in a tool that can deduplicate records like Cloudingo or RingLead.

Better Salesforce Reporting

A data cleansing process leads better reporting. Salesforce reporting can already be a beast to wrangle so if your data is a mess then it will be a challenge to keep your reporting method in good order. As the company expands, so will your data. According to SiriusDecisions, a B2B organization’s data…

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This article was originally published on Inspire Planner’s blog

About Inspire Planner:

Inspire Planner is an easy-to-use project management app for Salesforce used by successful businesses and non-profits worldwide. It was created by a group of experienced application designers and project management professionals specializing in Salesforce solutions. With Inspire Planner you will be able to manage even complex projects in an easy and intuitive way. Simply install the app into your Salesforce org and start creating your project plan in minutes.

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Powerful yet user-friendly Project Management App for Salesforce. Manage even complex projects in an easy and intuitive way.

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