The Death Of Instructions
Remember the days when people scoured through manuals to understand the inner workings of our latest toys, gadgets, tools etc?
These days the concept of reading instructions seems so arduous. We expect that the UI/UX designer responsible for the product should have created it in a way that allows us to simply install our app, turn on our device or open the box and have it immediately feel like something we have used our entire lives.
I started thinking about this whilst exploring the Instagram story update. At first I thought “of course I understand the mechanics, it’s Snapchat with a new coat of paint”. Then I thought back to when I started using Snapchat, I didn’t read a manual or search for a YouTube video on how to use the platform, it just instinctively made sense.
I founded a software development company “Connect Develop” based in Brisbane Australia. We create simple elegant software solutions for large corporate and government entities. We work with companies who have heavily invested, operationally and financially, into large CRM/ERP platforms. The cost, time and resources required to make additions or alterations to these systems are usually prohibitive of real innovation. This is where we excel.
We practice lean methodologies to allow rapid experimentation whilst collecting live feedback from a select group of customers using a minimum viable product (MVP). Doing this allows us to evolve or pivot as needed to realise the best outcome for the project, a. All of which can be achieved in less time and significantly lower cost, than the scoping only phase our clients would have otherwise undertaken with an Accenture or equivalent.
We reduce or remove the learning curve for solutions we design. This has a huge cost benefit to the client, who in most cases is already automating a manual process to minimise cost. By creating a solution where little to no training is required, the client can easily cross skill existing employees or bring on temps as needed.
The fast paced evolution of B2C technologies has created an expectation for equal innovation from B2B providers. For those of us who are able to deliver on this expectation, there’s a world of opportunity in the enterprise and government tech space.
Slowly but surely corporate giants are becoming aware that hiring a 20,000 employee company to develop your solution and paying a huge premium for perceived “security” and or “peace of mind” is going to come at the cost of true innovation.