Why must your website be mobile friendly
It’s probably no surprise by now that mobile internet usage has been skyrocketing over the past few years. According to a Morgan Stanley report, mobile internet usage is expected to match desktop usage by 2014. Even with this compelling evidence, a vast majority of websites are still not mobile-friendly. This is not only causing a headache for users, but also a loss in business opportunity.
Now ask yourself: What does my potential/existing customer see on a Smartphone or tablet in my business website versus my competitor’s fully-responsive or mobile website? Discussed here are some key reasons your business website should be mobile-friendly.
1. Explosive Growth
According to the data compiled by the Mobile Marketing Association of Asia, of the nearly 7 billion people worldwide, over 5 billion people own a mobile phone, whereas just about 4 billion own a toothbrush.
According to Morgan Stanley, of the over 5 billion mobile phone owners, 91% keep their mobile devices in close proximity, 24x7x365.
Off the 5 billon mobile phone owners, over 2 billion were smartphones in 2014.
Today over 50% of internet traffic is over a mobile device.
2. Increase Sales for Merchant Website
Due to the dramatic growth of mCommerce over the past 5 years (over 5000% according to Capgemini & IMRG report) businesses have been forced to revamp the business models. Now eCommerce is effectively mCommerce.
According to Mobile Marketer, an overwhelming 70% of searches carried out on mobiles lead to action in under an hour.
3. Mobile Friendly Websites Preferred By Google
In June of 2012, at SMX Advance, Google’s Pierre Farr went on the record to declare that Google prefers responsive web design over mobile templates. 3 out of 5 Google searches today are on mobile. Google has started to develop criteria that essentially punishes websites for not being mobile friendly.
4. Mobile Browsing
Worldwide users favour mobile browsers for banking transactions, local information, travel bookings, shopping, most recent sports news and blogs. They also prefer mobile apps for music, social media, maps, and games.
Setting up your mobile friendly website doesn’t require you to start from scratch. If you’re website is built on one of the many CMS platforms, namely WordPress, Joomla, OpenCart, etc your website developer can easily adapt to mobile with the installation of a few off the shelf plugins. This solution will quickly optimise your site for mobile, regardless of screen size.
If this option isn’t feasible for you then your web developer can create a separate mobile website that optimises your content for the mobile screen. Mobile browsers automatically redirect mobile users to the mobile version of the site.