Case study: Voice-Enabled Ads significantly boost ad revenue
In January of this year, one of our publisher clients reported an amazing success story. The details are below.
To illustrate the potential of the technology, GPM Radio in Russia cooperated with the technology provider Instreamatic.ai and deployed voice-enabled campaigns on their online radio streaming service 101.ru. They started running voice-activated campaigns in December 2018 and while representing only 1% of the impressions these ads brought in 10% of total revenue within the digital audio segment for the given month.
Audio has re-emerged as a powerful medium that has the ability to invoke emotion and the imagination of consumers like no other advertising or marketing platform.
Voice-enabled ads provide advertisers with real-time measurement capabilities, which is a true game-changer for audio marketing.
The ability to measure and optimize ROI and conversion of ad campaigns in real time leads to significantly higher CPMs and fill-rates for publishers.
True Voice AI technology, which Instreamatic.ai is built upon, is at the core of our technology and what drives our effectiveness and value. Our Voice Ai core can understand any customer response and doesn’t require consumers to use any specific keywords. What we’ve learned from our personal experience is that an IVR-type execution based upon keywords doesn’t work in conversational marketing, it is just very unnatural.
Our focus is making the conversational experience in voice-enabled advertising as close to a natural dialogue and as pleasant as possible.
Clients using our technology are already driving record setting levels of consumer engagement and earning multiples higher CPM’s over typical audio only, one-way ads.
If you want to learn more, visit our website or email us at email@example.com.