How Interactive Voice Advertising Will Enable Marketers to Move Beyond Click-Based Metrics
Read our guest article on Voice Summit Blog.
The remarkable growth of digital advertising has depended on the power of the simple mouse click. By making customer engagement with ad content easy to measure, the click paved the foundation for the rich analytics today’s marketers rely on to derive insights, understand and optimize the performance of their campaigns, and build audiences for their brands. Clicks have become the currency of the realm when it comes to measuring ad campaign success, building the empires of ad publishers like Google and Facebook, and shaping today’s digital media landscape as we know it.
But we now stand at the dawn of a new era in which advertising is preparing to venture beyond the click: the era of Voice.
By the way, we’ll be on stage participating in two panels at Voice Summit 2019.