Interactive Voice Ads — Stas Tushinskiy, Instreamatic — Voice Tech Podcast ep.033
Listen to a new episode of the Voice Tech Podcast with Stas Tushinskiy, CEO Instreamatic.
Carl Robinson and Stas discussed voice dialogue marketing from A to Z.
Highlights from the show:
The problem with traditional audio ads? People tired of hearing ads so they engage less, so advertisers increase the number of ads. It’s a vicious cycle.
What are the benefits of interactive voice ads? Advertisers don’t need to scream at people any longer. They can have a conversation with the customer.
How do they work? The advert plays for 10 seconds, then asks the listener if they want to hear more. The listener replies, either skipping the remainder of the ad, or hearing more content as needed. Either way, data is captured that improves the choice of ad for next time.
What kinds of responses users can listeners respond with? Anything they want to! It’s important to maintain this freedom.
What are the engagement stats for voice adverts? They off the charts compared to traditional click ads, with an average of 10–15%. Massive.
Listen to the episode via the link: