App Developer Magazine published an interview with Stas Tushinskiy, CEO Instreamatic.
“ADM: Who benefits from a change to dialogue advertising?
Tushinsiky: The shift to dialogue advertising brings with it wholly unique and meaningful benefits for listeners, advertisers, and app publishers alike. Listeners get advertising experiences that are shorter, interactive, and frankly more fun and interesting. Advertisers gain the ability to measure the performance of their audio ad spending in real-time to optimize their campaigns. App publishers with audio content enjoy higher ad rates and get to work with more performance-focused advertisers.”
Read the full interview: