VentureBeat: Voice marketing is a looming opportunity, but not without its pitfalls

Image Credit: Sirinarth Mekvorawuth / EyeEm

As we see an increasing amount of smart speaker devices in homes over the last couple of years, it has become apparent that we are entering into an “AI-first World” as coined by Google CEO Sundar Pichai. In 2018 research showed that voice-enabled devices hit a whopping one billion sold mark around the world, which further shows that society is becoming more welcoming of the use of Voice AI devices both in their home, and on the go.

While devices like Amazon’s Alexa and Google’s Home are leading the pack in terms of in home AI driven platforms, there’s also the strong surging use of Apple’s Siri and Google Assistant, on mobile devices. We see more and more ads on TV each day, showing the power of what Voice AI can do, and also how it’s becoming more commonly used, like with the humorous “Hey Google” ad shown during last year’s’ NBA finals, which showed both celebrities and athletes, as well as everyday people, using their voice to carry out daily tasks.

So, obviously we know that Voice AI is a great and easy way for texting your friends, looking up an answer to prove your friends wrong during a debate, or ordering pizza, but it’s what we can do with Voice AI from a business standpoint, that can make or break where voice enabled AI technology takes us. A recent VentureBeat article discusses the rising potential of Voice Enabled Advertising, as well as the possible shortcomings that could arise with it.

The article discusses that Voice Enabled Advertising is possibly the next big step forward, but some big brands are reluctant to be the first to dive into the pool, as there are no real cases so far that show the true viability of what Voice Enabled Advertising can do.

“Voice advertising is the first obvious bet marketers worldwide are taking on the voice channel. Yet this is by far the most vulnerable spot in the adoption of voice agents: While the audience reach and engagement potential seem overwhelming, brands haven’t yet embraced advertising. In 2017, Juniper Research estimated that voice ad spend could reach $19 billion by 2022, although currently there are almost no real cases proving the viability of voice-based ads.”

While it is true that most Voice Enabled Advertising project so far, are based around those home based platforms like Amazon’s Alexa, creating Alexa Skills that can be used to interact with brands, we feel that we can take it a step further, and put the power of Voice Enabled Advertising in your pocket on your mobile devices.

Over the last year our studies with some of our partners have shown that the engagement rate with our Voice Enabled Ads have shown a greater return than with one-way audio only ads.

We’re looking forward to some new projects this year, that will allow us to take Voice Enabled Advertising to the next level, and provide a platform that will give those big brands the courage to be the first to dive into the pool of Voice AI ads. The water’s warm, hop on in.

Check out the VentureBeat article and decide for yourself, if you think Voice AI can be the next big game changer for advertising, and let us know what you think.