Best Examples of Progressive Web App Worth Studying
It’s no secret that performance is one of the most deciding factors when it comes to how any online venture will do in the market.
PWAs is a technology that aims at providing a high level of performance regardless of network or device condition. Thus, it’s no wonder that companies everywhere are using Progressive Web Apps (PWAs) to improve their online performance.
While we have covered the benefits of PWAs and what they mean, let’s see the most successful examples of Progressive web apps and see what we can learn for them. You’ve already seen two of the best uses cases in PWAs (Ali Express and Alibaba) from our previous blog –
“AliExpress is an e-commerce business which has been in the forefront of mobile commerce. Seeing the growth in this area they developed their own Progressive Web App and saw great results. After a short period of time of applying PWA, they experienced an incredible 104% increase in conversion rates for new users gained with their PWA. Furthermore, their users visit more pages per session and spend more time per session on average. Their statistics include 82% growth in iOS conversion rate and a 74% increase in time per session”.
“Alibaba is one of the largest online B2B organizations in the world. Thus, delivering world-class mobile experience is their priority. While initially, they focused on making the mobile web and app with just great design and user-friendly, they gradually realized this was not the best of customer engagement and came up with a solution, i.e. Progressive web app. Since, they have experienced a whopping 76% increase in conversion rate, 14% increase in active users on iOS and 30% in Android, plus they received 4 times more interaction rate from Add to Home screen”.
During its expansion period, Uber was in dire need of an app that could be used by anyone regardless of the device or network speed. The solution — a Progressive Web App that would mimic its native apps in functionality but would be significantly lighter.
Thus, using tiny libraries and SVGs of images the m.uber.com core app was developed- only at 50kb gzipped. This PWA’s loading time is less than three seconds, and that’s on 2G networks.
Lancôme is an international luxury brand. Despite the growing conversions, Lancome notices fewer conversions via its mobile site as compared to desktop. Plus, since the m-commerce was a growing trend, the company was desperate to create a better mobile experience.
As a result, the company builds a Progressive Web App to decrease its mobile bounce rates and it worked!
Lancome PWA not only decreased bounced rates but dramatically increased its conversions, engagement rate and mobile sessions. To put this changes in quantitative measures, they experienced 17% increase in conversions, 15% decrease in bounce rates, 8% increase in conversions on recovered carts through push notifications, 84% decrease in time taken until the page is interactive and lastly 51% increase in mobile sessions etc.