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75% of venture-backed startups fail.

According to a recent CB Insights report, 14% fail because of poor marketing and 29% fail because they ran out of cash — which happens when startups don’t attract customers fast enough, and can also be attributed to poor marketing.

Considering the vast and multifaceted state of modern marketing, “poor marketing” could mean any of a number of things. Perhaps they weren’t driving enough traffic to their website, or maybe they were failing to build trust with potential customers — or maybe they just weren’t reaching the people they needed to reach.

Regardless of the…


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Your pitch deck is supposed to be short and sweet…while also including enough information to convince investors to give you money

To make matters worse, everyone has their own opinion about what to include in a pitch deck. Some, like Guy Kawasaki, argue that a pitch deck should be 10 slides MAXIMUM, while others put this figure at around 20 slides.

Slidebean put together a graphic that visually shows how opinions vary between different venture capital firms and successful start-ups — it seems like we just can’t agree on what makes a pitch deck ‘good’.


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This post was translated and adapted from “Weniger schlecht über IT schreiben” by Christina Czeschik and Matthias Lindhorst

As we discussed in our previous articles, the first part of this equation is understanding yourself — and understanding that you (and everyone) suffer from the curse of knowledge.

The next step — and arguably the most important step — is understanding your audience.

When we sit down to write, it is all too easy to get wrapped up in yourself and what you want to say, that we forget that we’re writing, presumably, so someone will actually read what we write.


In 2009, a group of people tried an experiment.

They bought a few hundred miscellaneous items from flea markets across the United States for an average price of $1.25 per object. Then, this group of people hired writers to craft stories about these objects and resell them on eBay.

A “Russian Figure”, originally bought for $3 at a thrift store, resold for $193.50 after author Doug Dorst brought the figure to life with his gripping tale of Saint Vralkomir of Dnobst, the patron saint of extremely fast dancing.

Altogether, the objects resold for a total price of $8000.

That’s the…


This post was translated and adapted from “Weniger schlecht über IT schreiben” by Christina Czeschik and Matthias Lindhorst

Of course, most good writers are smart and knowledgeable people.

But not all knowledgeable people are good writers.

In fact, so many knowledgeable people write in such a confusing way that only people who are able to extract any meaning from their texts are equally knowledgeable people.

This, in a nutshell, is the curse of knowledge: the subconscious belief that others have the same understanding as we do — and are able to keep up when we launch on long-winded explanations using…


I sat down with Christina Czeschik to discuss her recently published book, Write About IT, Less Badly. As technology becomes more relevant to our daily lives, it’s becoming equally more important to bridge the gap between those who understand technology, and those who don’t. Czeschik and her co-author, Matthias Lindhorst, lay out a set of guidelines for how to write about technology in a way that is both understandable and engaging.

This interview kicks off a four-part series that will address different strategies both writers and techies can use to write about technology (less badly).

Congratulations on finishing your book…


Trudging from one investor to the next to convince them to invest in your business seems like a hopelessly inefficient process. But, good news: It doesn’t have to be!

If you have a compelling pitch deck that clearly shows you are worth the investment, you will be able to spend less time chasing down investors and more time actually work on building your business.

Photo by Clark Tibbs on Unsplash

Here are a couple of tips to speed up the pitching process and show investors that you have what it takes to build a successful business.

1. Remember your audience

Investors and venture capitalists want to invest in projects that…


The potential for blockchain technology is almost limitless, and we know that starting your own blockchain startup can be daunting — whether you are a founder, developer, or otherwise. At Intellicore Press, we understand that coming up with the ideal business plan or whitepaper can be frustrating, and that you might not have the time or experience within the cryptocurrency sector to put together the kind of materials that would attract the investors that you are looking for.

But we’re here to help: Our entire business revolves around researching, writing for, and marketing blockchain startups. We have helped a considerable…


Question: What was the most popular smartphone app during the FIFA World Cup 2006 in Germany?

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.

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Answer: None.

The iPhone was not introduced until 2007.

This question illustrates how quickly new technologies become part of our lives, and part of the new normal.

It’s no different with blockchain and ICOs: For those of us who work with blockchain startups in a professional capacity, token offerings have become so much the norm that it seems funny that they weren’t even part of the tech and finance landscape until 2013 — and didn’t really take off until last year…

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We are a tech-focused writing & PR agency. Visit us at https://www.intellicore.press.

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