Sohail khan
Feb 4, 2019 · 1 min read

Interesting piece on micro moments.. just keeping a bit more here, what metric or variable does Google use to track or identify the critical variable of that micro moment? For example — in the case of the Nike shoes, does Google register that sale to be in the vicinity of the mall with that specific time frame, and then the marketer runs the correlation for that?

And in case of social awkwardness, does Google push you ads by identifying you are in a lift?

Sohail khan

Written by

Marketing & Product Expert. Worked in 5 industries. Loves Cross-pollination of ideas. Writes about experiences with products & thoughts on company strategies.