Closet Buddies is a fashion, lifestyle and travel blog founded by Ahmedabad based Juhi Bansal. Started in 2013, the blog consists of more than 100 blog posts on styling tips, fashion statements, lifestyle choices as well as parenting tips to young mothers. Most of the posts give suggestions on what to wear when and how and also about motherhood.
Closet Buddies was started by Juhi bansal by chance. She used to conduct a lot of training sessions in colleges and companies where she would speak about “Grooming and Corporate dressing” that would get a lot of appreciation from the audience. People started writing to her asking about what to wear in parties and by Bansal’s own admission, from being a ‘bored banker’, she chose to create Closet Buddies and started writing. And in no time, Closet Buddies became widely read by the online audience.
Closet Buddies is also the first fashion blog of Ahmedabad. From covering Fashion scene of the city, it also covers Bollywood and collaborates with other fashion and lifestyle bloggers to create unique fashion related content. Bansal also personally provides one to one style consultations to individuals, firms, magazines and brands. Two years post founding the blog site, Bansal launched an app by the same name. Through the Closet Buddies app, one can buy or borrow apparels from each other’s wardrobe. Also, several designers from the city have their work on display in the app and any fashion enthusiast can both buy and borrow from them via the app. Off late, Closet Buddies have also begun to conduct fashion shows in the city.
Bansal, as part of Closet Buddies, has also been invited by ITC Vivel to interview Bollywood actress Kareena Kapoor Khan. Apart from Khan, interviews of super model and Pinkathon founder Milind Suman , ace photographer Sonali Aggarwal , Model and furniture designer Lekha Washington’s interviews also feature in the blog.
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