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Jun 14, 2018

Designing for Curiosity: Using a 5-dimensional Curiosity Matrix to better understand user motivations and behaviors

by Julian Scaff In the field of psychology, curiosity is a cognitive and behavioral quality that is critical in the investigation of emotion and motivation. The phenomenology of curiosity has wide-ranging implications on a variety of human-centered fields, particularly UX design, because it is such a powerful motivating factor. …

UX

7 min read

Designing for Curiosity: Using a 5-dimensional Curiosity Matrix to better understand user…
Designing for Curiosity: Using a 5-dimensional Curiosity Matrix to better understand user…

Jun 14, 2018

Why Purpose and Ethos Lead to a Stronger Vision

by Julian Scaff In his 2009 TED talk “How Great Leaders Inspire Action,” Simon Sinek famously asserted “People don’t buy what you do. They buy why you do it.” This is true for customers of a product or service, but is equally true for an organization’s employees. The consulting firm…

Startup

5 min read

Why Purpose and Ethos Lead to a Stronger Vision
Why Purpose and Ethos Lead to a Stronger Vision
Interactivism

Interactivism

Interactivism is a digital product design & development studio that helps clients create products and services that are engaging, efficient and easy to use.

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