Photo by Martin Reisch on Unsplash

by Julian Scaff

In the field of psychology, curiosity is a cognitive and behavioral quality that is critical in the investigation of emotion and motivation. The phenomenology of curiosity has wide-ranging implications on a variety of human-centered fields, particularly UX design, because it is such a powerful motivating factor. People will take great risks and endure negative repercussions just to satisfy urges of curiosity, and thus it is crucial for UX designers and researchers to understand the phenomenon in greater detail.

Historically there has been a lot of debate on how to define curiosity, with some theorists contending that it…

Photo by Chris Knight on Unsplash

by Julian Scaff

In his 2009 TED talk “How Great Leaders Inspire Action,” Simon Sinek famously asserted “People don’t buy what you do. They buy why you do it.” This is true for customers of a product or service, but is equally true for an organization’s employees. The consulting firm Imperative published a study in 2016 that revealed that the most important factor in employee job satisfaction is having a sense of purpose. Thus, it is essential for businesses to have a vision and a mission that is effective internally and externally.

“The visionary starts with a clean sheet of…


Interactivism is a digital product design & development studio that helps clients create products and services that are engaging, efficient and easy to use.

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