Different Digital Marketing Services

Shaswat
2 min readMar 4, 2017

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If you want to run your business , it is very important to build a proper online strategy. There are many marketing methods online, it is better to use several methods and come up with a plan to bring them all together. T his can be achieved through proper Digital marketing Service.

Digital Marketing uses different digital marketing technologies to promote a brand and then covert its leads to the users. This can be done through internet as a promotional medium. The scope of Digital Marketing is very high and includes all forms of marketing done through electronic device. There are large number of digital marketing services on which we can rely to develop the success of our marketing strategies.

1)Search Engine Optimisation-Search Engine Optimisation or simply SEO is a process of increasing your website visibility on different search engine like Google, Bing ,Yahoo etc. It is always a goal for any website to be rank on the top page of the website and this can be done through SEO.SEO involves several techniques like link building(internal links or backlinks),keyword research ,content optimisation and website analysis of the website. Website which are in the top of the search engine normally gets a good traffic. Companies which provides SEO will give daily reports to monitor the progress and its effects on site positions

2)Pay Per Click-It is a process of increasing the visibility of the website by clicking on the different ads on search engines. Here the advertisers create a campaign by using Google Adwords Platform. This campaign should have relevant keywords that people searches on Google. The price of the campaign will depend on the competitiveness of keywords that you use. Through PPC, we can generate instant traffic by using specific targeted keywords.

3) Social Media Marketing- Social Media Marketing is the process of gaining traffic or attention through social media sites like facebook, Twitter, Instagram , Pinterest & Google plus. Through social media you need to build an online community to build a brand image , display products and services, get feedback from the users and attract more buyers. Through SMM, you can create a strategy to promote your business and connect directly to existing customers.

4)E mail Marketing- Perhaps the earliest forms of digital marketing,it is an important tool to stay in touch with customers. E mail Marketing allow you to promote the leads by submitting additional links and messages that will not only help to stay in connection with customers but will also promote new products and develop marketing strategies.

Digital Marketing Services helps your business to increase new height by developing effective strategy based on business requirements.

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