Transformation Of Traditional Commerce Into E-Commerce: Business Digitization

Stark Digital
2 min readMay 29, 2018

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Nowadays if we discuss how to grow a business fast and reach prospect as into the funnel to buy your products the first thing comes in our mind to make an application or a website or something digital process where you can spread your products to reach the maximum audience.

Traditionally, whenever we need any kind of products for our use or according to our need we used to go to market and buy products from there but today the scenario of marketing is different because of e-commerce websites and other platforms which are offering a range of different products.

Good thing is that there is no need to surround in the market to purchase any product if you need any product you just have to search it on Google and get relevant results according to your search. And also it is convenient as all the product directly going to deliver at your home and some sites offer you to give payment after analyzing the product. So, it is but obvious to say that we had moved to a digital world where the Internet is Market.

When you see Amazon, Snapdeal, Flipkart, Myntra and other websites what they are doing, they are just playing the role E Retailers with low price as compared to the market and delivering the product directly to your place which is more convenient as compared to the traditional market.

The customers are engaging in this type of sites because of the merits which they are providing to the customer like offers, payment options, promo codes, sale, range, products, companies Etc.

Although the traditional market is also having a huge range of audience which were moving towards to digital platform because of the services in order to this now traditional retailers are also moving into the same niche and for that, they are making their websites and application. Thus, the reason a new market which we called as Software and Website Development sector is also spreading day by day.

Each and every business needs a digital assistance nowadays for transforming their digital platform and for markets those digital platforms by several techniques. If we see it from customer perspective we found that I as a customer much preferring into e-commerce websites instead of going market and search for the things in the context of this you just need scroll and select your desired product, add into cart, then go through payment option and it’s finished, Isn’t cool?

Many of the startups in India are earning handsome revenue by going digitally now many of the business owners want their business to give a digital platform so that they can expand their business geographically.

In conclusion moving to a digital platform is necessary for traditional businesses and many are getting involve to this niche if you are having any business idea don’t hesitate to implement it in reality.

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