Christmas markets are not just about selling.

It’s the season to be jolly, as we prepare to welcome the bearded visitor once again this year. Even though it’s freezing cold outside, we’re all lining up at the Christmas markets with a cup of hot chocolate to get our hands on some festive trinkets.

As a small business, this is one of the best times of the year to sell your stuff, but you should also use it as an opportunity to do more with your digital marketing.

Not selling much? Use MailChimp to grab some names!

With trade coming and going not everyone will want to buy things, but you can grab opportunities with passing trade to raise the subscriber count on your email list. Christmas markets are a great opportunity to speak to people and introduce them to your list and follow up by welcoming them automatically with a 10% discount on your shop.

Have your online shop open and ready!

You can’t bring everything with you and it’s unlikely that you will be able to do customs on the fly. Why not give people the chance to place an order through your website while they are talking to you? Answer their questions as they go through your checkout process and find out what they like and dislike about your website. It’s a great way to get people shopping and understanding your website.

Selfies and social media!

Spread your brand across the internet and encourage people to take selfies or even make your stand “instagrammable”. Christmas Markets, like any other exhibition, aren’t just about selling your stuff. It’s all about making your name well known throughout the city you are in. Using a unique hashtag and promoting it on your stand is a good move — when someone buys something let them know about the hashtag and see what results you get.

Hashtags are tricks that are known and are used by the biggest of companies through the festive season.

#HolidaysAreComing is used by Coca-Cola, #MozTheMonster is being used by John Lewis this year and they used #BusterTheBoxer last year, whilst Debenhams are using #YouShall. Let your creativity flow over this season and make the most of the markets.

Need a helping hand?

Get in touch with us on our website www.skuamedia.com or email hello@skuamedia.com for advice. We’re always happy to help.

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