Ana BugaleteSustainability Branding: Embracing the FutureIn an era where consumer sentiment is shifting towards conscious consumerism, businesses are faced with a stark choice: evolve or risk…Oct 18, 2023Oct 18, 2023
Ana BugaleteHow to Start Thinking of Your Brand Strategy. Step 1: Do the Inner WorkBuilding a unique brand that gets noticed and resonates with your customers may sound overwhelming. By following a few key steps, you’ll…Jul 26, 2022Jul 26, 2022
Ana BugaleteIs Branding Manipulative?Is branding evil, using all it can to manipulate the unaware consumer into buying yet another useless thing? And by extension, am I…May 26, 2022May 26, 2022
Ana BugaleteA Matter of Taste in BrandingThe sense of taste is somewhat elusive in branding. It’s just not something that is usually considered in strategy sessions unless maybe…May 10, 2022May 10, 2022
Ana BugaleteUsing Scent for Brand Identity and DifferentiationFirst time I got Corona (I participated in this pandemic twice already) I lost my sense of smell for about three weeks — a typical but…Apr 26, 2022Apr 26, 2022
Ana BugaleteHow Does Branding Relate to Interior Design?Have you ever felt that you really got to know someone after visiting their place, exposing a whole new side of their personality? Or maybe…Apr 14, 2022Apr 14, 2022
Ana BugaleteWhy Sonic Branding is a Sound Brand StrategyThere’s more to branding than what meets the eye. Sound is one of the most powerful senses, capable of triggering memories and emotions…Apr 12, 2022Apr 12, 2022
Ana BugaleteHow to Choose Your Brand Colors in 3 StepsIf you ever needed to decide on a color and went to the internet for help, you likely found many articles telling you precisely which…Mar 28, 2022Mar 28, 2022
Ana BugaleteWhat Can Visual Design Do for Your Brand? And What It Can Not?Of the five senses, the sense of sight is by far the one we rely on the most to perceive and interact with our environment. And not…Mar 22, 2022Mar 22, 2022
Ana BugaleteWhy Branding Is Like SynesthesiaWhen I first started as a freelance Graphic Designer, I scoured the web for a cheat sheet or a decision tree to tell me, with definite…Feb 28, 2022Feb 28, 2022