Ana Bugalete – Medium

Ana Bugalete

Ana Bugalete

Sustainability Branding: Embracing the Future

In an era where consumer sentiment is shifting towards conscious consumerism, businesses are faced with a stark choice: evolve or risk…

Oct 18, 2023

Sustainability Branding: Embracing the Future

Oct 18, 2023

Ana Bugalete

How to Start Thinking of Your Brand Strategy. Step 1: Do the Inner Work

Building a unique brand that gets noticed and resonates with your customers may sound overwhelming. By following a few key steps, you’ll…

Jul 26, 2022

Jul 26, 2022

Ana Bugalete

Is Branding Manipulative?

Is branding evil, using all it can to manipulate the unaware consumer into buying yet another useless thing? And by extension, am I…

May 26, 2022

Is Branding Manipulative?

May 26, 2022

Ana Bugalete

A Matter of Taste in Branding

The sense of taste is somewhat elusive in branding. It’s just not something that is usually considered in strategy sessions unless maybe…

May 10, 2022

A Matter of Taste in Branding

May 10, 2022

Ana Bugalete

Using Scent for Brand Identity and Differentiation

First time I got Corona (I participated in this pandemic twice already) I lost my sense of smell for about three weeks — a typical but…

Apr 26, 2022

Apr 26, 2022

Ana Bugalete

How Does Branding Relate to Interior Design?

Have you ever felt that you really got to know someone after visiting their place, exposing a whole new side of their personality? Or maybe…

Apr 14, 2022

How Does Branding Relate to Interior Design?

Apr 14, 2022

Ana Bugalete

Why Sonic Branding is a Sound Brand Strategy

There’s more to branding than what meets the eye. Sound is one of the most powerful senses, capable of triggering memories and emotions…

Apr 12, 2022

Apr 12, 2022

Ana Bugalete

How to Choose Your Brand Colors in 3 Steps

If you ever needed to decide on a color and went to the internet for help, you likely found many articles telling you precisely which…

Mar 28, 2022

Mar 28, 2022

Ana Bugalete

What Can Visual Design Do for Your Brand? And What It Can Not?

Of the five senses, the sense of sight is by far the one we rely on the most to perceive and interact with our environment. And not…

Mar 22, 2022

Mar 22, 2022

Ana Bugalete

Why Branding Is Like Synesthesia

When I first started as a freelance Graphic Designer, I scoured the web for a cheat sheet or a decision tree to tell me, with definite…

Feb 28, 2022

Why Branding Is Like Synesthesia

Feb 28, 2022

Ana Bugalete

Ana Bugalete

I write about purpose, brand strategy, building authentic cultures, and the behavioral and psychological mechanisms that lie underneath.

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