Traditionally, wealth is often tied to physical assets or currency. However, with the evolution of the Internet, data is becoming an intangible yet incredibly valuable resource. The concept that ‘data is wealth’ highlights the importance of information in the digital age. Data is particularly crucial in the competitive landscape of the Web3 industry, as it overturns and rebuilds currency systems, financial markets, and labor relations. In this context, digital citizens need a new era social network that aligns with the values of decentralized cyberspace. Therefore, there is a need for a leading project in the Web3 era, serving as a benchmark for the progress of this era. INTO, as one of the leading projects in Web3 social, is proving all of this with astonishing development speed.
Currently, INTO has registered users in over 50 countries and regions globally, exceeding a million. Among them, nearly ten thousand users have undergone identity verification and received a corresponding Soulbound token (SBT), with the growth still maintaining a high speed. As Web3 SocialFi is gradually rising, INTO is at the forefront of this new era, with a bright future.
Data privacy and security, the unavoidable pain of Web2
Data Privacy and Security, the Inescapable Pain of Web2
When it comes to the pain points of Web2, it’s undoubtedly the centralized control of user personal data by traditional social media platforms, leading to significant security risks associated with this data. One of the most typical examples is the increasing number of security risks and crimes such as fraud in recent years due to the leakage of user data. On existing social media platforms, users may be concerned about the potential leakage or misuse of their identity information, bringing privacy and security risks that trouble users.
We sometimes read about telecommunication fraud in the daily news. One key reason many people fall victim to such scams is due to data leaks. Scammers directly present personal information obtained from data leaks, leading the deceived party to believe them.
Web3 provides effective solutions to these issues. For example, the use of blockchain technology and encryption methods enables decentralized identity verification and data sharing. Users can interact without exposing their real identities, sharing only necessary information. Blockchain technology can offer a higher level of anonymity and privacy protection. Additionally, leveraging the decentralized storage feature of blockchain, user data can be dispersed across multiple nodes, reducing the security risks associated with centralized data centers.
Furthermore, encryption technology can enhance the security and privacy protection of user data. Web3 social platforms should empower users with complete control over their personal data. Through smart contracts and distributed ledgers, users can decide when to share their data and have the ability to revoke or modify access permissions.
In practice, INTO is indeed adopting decentralized identity verification methods, ensuring through blockchain technology that each user’s identity is unique and verifiable. It can be considered a standout performer in the realm of Web3 social platforms
At the same time, INTO adopts the concept of Soubount Tokens (SBT), allowing users to establish their decentralized identity on the platform. This means they no longer need to rely on third-party institutions for identity verification. User data and identity information are stored on the blockchain, with access permissions granted only to the users themselves. This approach not only enhances data security but also increases user control over their identity. It empowers users to own the data and content they generate on social networks and allows them to independently decide whether to share, how to share, and with whom to share.
Decentralized identity verification also helps reduce fake accounts and malicious behavior. Since user identities are traceable and verifiable, malicious users find it challenging to engage in inappropriate activities on the platform. This creates a more friendly and authentic social environment for social media platforms.
The issue of data security
the subsequent problem is the economic challenge of data ownership in traditional Web2 business models. In the digitized society, data is becoming the engine of economic growth. Companies and organizations are realizing that by collecting, analyzing, and leveraging data, they can better understand market demands, improve products and services, and formulate wiser business strategies. Therefore, data has become a critical resource that can drive business success, but it is also bringing forth a series of problems.
Firstly, it leads to the misuse of data and unfair competition. Platforms may misuse user data, using it for targeted advertising or other commercial purposes without user consent. This not only damages user privacy but also allows platforms to gain economic benefits without user agreement, thereby undermining a fair competitive environment.
More importantly, with advertising monopolies and biased recommendation algorithms, platforms can shape the information and advertisements users see by exclusively controlling user data and recommendation algorithms, manipulating user decisions and behavior. This could lead to information monopolies and censorship, limiting users’ access to diverse and objective information.
Additionally, it may result in platform user lock-ins and data barriers. By controlling user data, platforms may trap users in a ‘data prisoner’ dilemma, making it difficult for users to easily leave a platform and transfer their data. This data barrier hinders market competition, making it challenging for new entrants to compete with existing platforms and restricting users’ freedom of choice.
Another issue is the asymmetry in transaction relationships. Concentration of data ownership in the hands of platforms may lead to an imbalance in transaction relationships between platforms and users. Users may struggle to obtain reasonable value returns, while platforms can dominate transaction terms and profit distribution.
These distorted business models can lead to data misuse, information asymmetry, unfair competition, and a lack of respect for user rights. INTO, through a series of innovative designs such as decentralized architecture and the empowerment of user data control, is providing users with a more equitable and just social experience, offering effective solutions to address these issues.
With the maturation of the Web3 internet, Web3 internet identity systems are bound to be widely adopted. INTO is at the forefront, applying digital identity technology as the foundation of Web3 social protocols, serving as infrastructure accessible for global Web3 platforms to upload and invoke. Once this initiative gains scale, it has the potential to create a multi-billion dollar industry.
INTO takes Web3 social as the foundational entry point for landing and popularizing, as well as importing traffic. The social ecosystem encompasses traffic entry points and related businesses in various aspects of daily life, media communication, business activities, gaming, financial transactions, and more. Once social traffic is acquired, it naturally brings in traffic related to Web3 encrypted wallets, SBT, and AI. By integrating innovative elements such as encrypted wallets, SBT, AI technology, INTO is poised to become a crucial infrastructure for Web3, with a comprehensive industry value that could reach a scale of up to 10 trillion dollars.
Moreover, INTO has built a comprehensive economic ecosystem around the native token $TOX, enabling deep user engagement, which is a crucial factor contributing to its rapid growth. Users can earn $TOX by participating in social activities, providing valuable content, and engaging in decision-making processes.
INTO’s blockchain-based social credit system tracks user activities and records their contributions. This helps establish a transparent evaluation system that encourages user participation and showcases their value. The platform designs various social tasks, such as completing profiles, posting content, and responding to comments, to earn $TOX rewards or achievement badges, incentivizing users to engage in social activities and rewarding those who contribute to the community, not only in terms of content but also in areas such as technology, design, and promotion.
In summary, today’s social media, e-commerce, and other online platforms have accumulated vast user data, which is not only used for personalized advertising and services but has also become a weapon in the business competition between companies. Therefore, the protection of user data and privacy has become increasingly important. INTO provides a new paradigm for data management and exchange. By building a secure, open, and interconnected Web3 social ecosystem, individuals can better control their data and selectively share it with others. This decentralized approach to data management makes data more secure, transparent, and aligns better with user privacy requirements.
About INTO
INTO is a pioneering Web3 social protocol, leveraging blockchain and AI technology. It offers features such as crypto wallets, SocialFi, the SoulBound Token (SBT), AI tools, and more. INTO’s mission is to create a globalized Web3 social network, fostering an open, free, engaging, compatible, and secure communication environment for users worldwide.
