Innovation lies at the base of an assumption.

Searching for the next big thing ? Probably best way to find it is to check the previous assumptions and re-validate them in today’s context.

Google Search: Define assumption.

Define — Assumption: A thing that is accepted as true or as certain to happen, without proof.

The definition is enough to boil any entrepreneur’s blood.

Where to look for the assumptions? Just Anywhere!

Take the industry you are working in, product you are using, product you are working on, company you are working for, or say, the last time you traveled and the arrangements you made, ticket purchased via a portal or hotel booked via an agent; anywhere or anything.

However active, alert you are, the things you won’t see are the things you have accepted as truth, without proof.

I am not implying that assumptions are bad, we have to make assumptions everyday example assumptions about the product, the features and the best workflow, it’s part of decision making; what I want to convey is that, we need to remember our assumptions, because there lies an opportunity of next good/great/big thing. It is not only about the problem you solved, it is also about how you solved it !

Assumption: who would allow a stranger to rent a bed in their home ?

Assumption: taxi industry is too tough to change

Assumption: humanity can thrive only on earth

Assumption: enough of publishing platforms

The base of the assumption needs to be revisited, there in lies the infinite possibilities to build something/anything better.

This world needs a wake-up call every now and then, the industries need to be disrupted, and it calls for someone who can invalidate/re-validate the assumptions.

CHEERS !