Why Must Your Business Have a Mobile App?

If you think your business is doing well without mobile products and effectively selling products to loyal customers. Well, that may have been the case in the past, but it is time to prepare for the future and start seeing the massive benefits mobile apps bring. In the past decade, the usage of mobile apps has tremendously increased all across the globe.

By the end of 2020, there were around 3.5 billion smartphone users globally, and in that year itself, an estimated 1.4 billion smartphones were sold. There is a rising demand for mobile apps among big firms and businesses, and they are using mobile apps not just to deliver goods and services to customers but also use the apps to boost the ROI (return on investment) in many ways.

This blog discusses the many ways mobile apps can benefit your business:

Creates brand awareness: Mobile apps can effectively serve in building brand recognition. Businesses can create an app however they desire, keep it bold, hip, functional, or informative, and what they primarily focus on is offering features that your customers will love. It attracts customers and keeps them involved, and they’ll be inclined to buy your products or services sooner. In advertising, it’s known as ‘effective frequency,’ meaning when users hear or see your brand around 20 times, it gets genuinely noticed.

Offers value to your customers: Mobile apps allow for digitizing the loyalty program, so instead of old point-collection cards, customers can collect their rewards via mobile app. It will lead to increased downloads and return customers.

Must Read: Top Reasons To Have A Mobile App For Your Business

Serves as a direct marketing channel: The mobile apps serve many functions like they provide general information, booking forms, prices, a news feed, messengers, user accounts, search features, and more. And the best part is that with a mobile app, you can provide all the desired information directly to your customers, including promotions and special sales, through alerts and push notifications. It is an effective way to remind customers about your products & services.

Increased Visibility to customers: According to recent statistics, the average American Adult spends around 3 hours & 43 minutes on their mobile devices. Even though there are just a few apps that make up the bulk of this total usage, the fact remains that each user must unlock and scroll their device for the apps they are looking for. And this can benefit your business, as subconsciously, our mind records every image and text.

Customer Loyalty: This is the number one reason to consider creating a mobile app. Most businesses use flashing signs, billboards, roadside banners, flyers, newspaper ads, websites, coupons, Facebook ads, website banners, and email marketing. This massive amount of advertising affects the impact on customers. However, mobile apps allow you to make a genuine and sincere connection with the customers and ensure their loyalty to your brand.

Stand out from the competition: Mobile apps are still not as popular among small businesses. If yours is one, this is your chance to stand ahead of your competitors by being the only few small businesses offering a mobile app. Customers will undoubtedly appreciate your futuristic approach.

Enhanced customer engagement: No matter what your business is selling, your customers must have a way to reach your brand. An app with messaging or help-desk functionality can effectively communicate with customers. For restaurants, this feature works wonders, as customers don’t require making calls to book a table; instead, they can do it from the app itself. And it is no secret that most customers prefer text over calls.

Reduced marketing cost: Compared to traditional advertising or direct marketing, app marketing costs are significantly lesser. The app’s marketing is done via push notifications to customers who have installed the app.

Lesser cost to serve: With mobile apps, customers can access basic information and make purchases without having to call a call center. Some apps even allow clicking through a ‘visual IVR’ menu instead of wasting precious time hearing prompts in a call queue. Automation reduces servicing costs.

Make additional sales: Apps make extra revenue for businesses in three main ways: i) With most people carrying a mobile device, apps encourage repeat orders from customers, as they prefer and simplicity and convenience of mobile apps over websites, and ii) businesses can benefit from a new advertising revenue stream via apps, iii) the apps can be so compelling in itself, that businesses can charge for them.

With the many benefits of mobile apps, your business can make a big difference. Get in touch with an app development firm and convey your business goals and app objectives, and get started.

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