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Do you want your app to have thousands and thousands of true fans?

It’s quite a challenge. According to statistics, in 2020 and 2019 only about 10% of new startups succeeded.

What are the secrets that 90% of entrepreneurs don’t know?

In fact, you can’t read people’s minds. No one does. However, there are certain practices that helped others to reach the results they wanted and might be the perfect guide for you.

#1 Start with empathy

No matter how revolutionary your idea is there’s probably someone who suggested something similar before and your goal is to provide an improved version of a product.


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If you are looking for ways to hire remote developers, you are not alone. A lot of tech companies including Google, Microsoft, Twitter, and Facebook extended their work-from-home policies due to the pandemic.

What’s more, being limited by hiring people who live in certain cities or who are willing to move there, cuts out professionals who live in different communities, with different backgrounds, and perspectives.

How can you hire remote developers in 2021? What does the process of managing remote developers look like? What tools do you need to set up collaborations with remote teams?

You may choose one of the three ways to hire a remote development team in 2021:

  1. Work with freelancers.
  2. Partner with…


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Integration of top-notch technologies, applying new development methods in accordance with customer requirements are key indicators of where ventures should focus their efforts. Every year dictates new trending software development technologies and standing still is not an option. Vice versa, becoming a leader in current trending technologies in software is the only way to have the edge over competitors and meet the needs of your clients.

We conducted a software development industry analysis to find out what software trends are dominating in 2021.

Cybersecurity is Becoming a Top Priority

Every year becomes the worse one for cybersecurity specialists. No matter how much developed defenses become, attacking…


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Eureka! The idea that had come to your mind some time ago was undoubtedly great! Now you run a successful business with devoted employees and are looking forward to a great future with new ups and downs and hopefully some funding from the investors. Does this description fit you in the present momentum or do you think it describes you in the near future? If your answer is “yes” to one of these questions you must have considered a customized software solution.

Customized software development is the process of developing applications that are adjusted to the particular needs of a…


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A person who at least once considered launching a product with a digital basis must have faced such terms as offshore software development and nearshore software development. Surprisingly, those phrases don’t have anything in common with the beautiful shores of the Pacific, Atlantic, or any other ocean. Offshore and nearshore software development means outsourcing software to companies that are located abroad. Frequently, companies can’t fulfill their needs in human resources or hiring experts in their city or country is simply too expensive. So they opt for outsourcing.

What is nearshore outsourcing?

Nearshore development is choosing a vendor in a nearby country. That means delegating…


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We as consumers chose brands with great customer service. You definitely remember where and when you’ve purchased the product or service and received a sweet note, discount for the next purchase, or a small gift inside. These lovely gestures aren’t something you get after each purchase, but because of this such companies become our favorite places to shop.

The same approach is applicable to digital products like websites, mobile apps, and desktop software. User experience is as essential for digital products as customer experience to retail businesses.

Let’s analyze what user experience (UX) is, why UX is important, and why…


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“Money, money, money must be funny in the rich man’s world”. Though super-melodic Swedes released these lyrics in the distant 1976, a little has changed about people’s attitude to money since then. Money is still one of the most desired things in people’s lives and a tool to provide ourselves with comfortable living conditions. We try hard to make it and do our best to handle money responsibly. Regarding the second point, we have made a large step forward — we opted for Fintech.

Briefly on Fintech

Most of the financial institutions have already started looking at financial and banking processes from a…


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2020 was a crazy year. A lot of things have changed in terms of web design, SEO, content, and digital marketing, and as soon as you started applying a new approach, the newer technique started dominating over the previous one. That’s pretty tiresome, isn’t it?

But what if we tell you that there are certain things that will always be impacting your website’s usability and ranking no matter what digital trends are?

We compiled a list of what a successful website should have and gave a few suggestions on how to improve your digital presence.

Mistake #1. Your website takes a lot of time to load

Our world is a place…


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While some regard artificial intelligence as “new electricity”, others see it as a competitor for the workplace. Not surprisingly, according to McKinsey, approximately a fifth of jobs available now will be replaced by AI technologies in the near future. Should you be scared now? Definitely, not. Apart from eliminating some jobs, thousands of new positions will be minted, giving people an opportunity to gain new knowledge and earn better money.

It’s predicted that by 2025, the AI industry will be earning $118 billion annually. And, frankly saying, it’s difficult to name an industry that hasn’t been improved by AI and…


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What does come to your mind when you think about the functionality of the digital product? Fancy features? Business goals? Technological capabilities?

When we put the product itself at the center of our mind, we forget about those who eventually determine the success of the design — the users. At the end of the day, you develop the product for your customers, not for an exhibition.

How can you create a design based on deep empathy towards individuals who will be using it?

How can you build a product that will never make the user think about what they need…

inVerita

inVerita is a software consulting company focusing on outsourcing and staff augmentation services based in Ukraine. https://inveritasoft.com

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