Mar 14, 2020Coronavirus Lockdown: Tips to Organize a Virtual Visit to a Museum Using Google Arts&CultureAs you all probably know, Italy is in strict lockdown since the beginning of March. This means forced closure for all museums. Many museums have then started organising Facebook Lives and virtual visits from their closed galleries. We want to share with you a few tips we got from our experience of organising a virtual visit for 20 students of the master in museum studies at RCS Academy Business School. The museum involved was the wonderful Poldi Pezzoli House Museum in Milan.Coronavirus5 min read
Oct 12, 2019Museum RebellionWe took this photo a few days ago. We were heading to the National Gallery in London to research on Leonardo da Vinci for an educational project we are working on and we found ourselves in the middle of a big Extinction Rebellion protest against climate change, right in front…Museums3 min read
Aug 25, 2019How old are those museum domains?Having been part of the early museums and the web scene (we started around 1995) we at InvisibleStudio had the curiosity of retrace some of the early dates of museum websites. Unfortunately it’s quite difficult to reconstruct with precision those early years — the only source usually is the meritorious…Museums2 min read
Aug 12, 2019The Elephant in the Museum: Learning and Visitor Experience“ The elephant in the room is that: the vast majority of our visitors do not use technology during their museum visit”. Peter Samis of SFMOMA said this during a presentation on multimedia guides in 2008 https://www.slideshare.net/psamis/the-eyes-want-to-have-it-multimedia-handhelds-in-the-museum-an-evolving-story-presentatio n slide 65). He was right: after more than 10 years, only a…Museums4 min read
Feb 20, 2019Why CX is Crucial for MuseumsWhy CX is Crucial for Museums Posted on February 20, 2019 in Blog No, we are not talking about the iconic Citroen CX, but it was a lovely car, so we couldn’t help paying a little homage to it. In the last decade, people dealing with digital products had to…Customer Experience2 min read
Feb 6, 2019THE “RETRO” DIGITAL TECHNOLOGY MANIFESTORELIABLE -They should not break downDesign1 min read
Jan 21, 2019Why Digital Technology in Museums Should Be “RETRO”Digital Text Version: WHY DIGITAL TECHNOLOGY IN MUSEUMS SHOULD BE “RETRO” Sometimes in museums you can feel a certain pressure to apply the latest, most up-to-date digital technologies. …Digital Transformation1 min read
May 13, 20183 Suggestions from the Victoria & Albert Museum on How to Transform Existing Digital SystemsAt the recent Culture Geek Conference in London one of the most interesting talks was not about a fancy new technology, but about an old, intractable problem: how can you safely update an existing, complex digital system? The Digital Team at the V&A faced this problem when they decided to…Museums3 min read
May 1, 2018An Unexpected TypeWriter Museum…Trani is a beautiful small town in Southern Italy well-known for its wonderful cathedral next to the seaside. Thousands of tourists a day flock to this romanesque jewel, but few notice the small museum right on the cathedral square.Typewriter3 min read
Mar 18, 2018We Visited a Museum with a Robot. Here’s What We Learnt.By Stefania Boiano and Giuliano Gaia We at InvisibleStudio love experimenting with new things. That’s why when we were at MuseumNext Berlin to present our museum chatbot project, and we listened to the inspiring talk by Marleen Hartjes, we were thrilled by what she was saying. Marleen was presenting the…Museums4 min read