We took this photo a few days ago. We were heading to the National Gallery in London to research on Leonardo da Vinci for an educational project we are working on and we found ourselves in the middle of a big Extinction Rebellion protest against climate change, right in front…

Having been part of the early museums and the web scene (we started around 1995) we at InvisibleStudio had the curiosity of retrace some of the early dates of museum websites. Unfortunately it’s quite difficult to reconstruct with precision those early years — the only source usually is the meritorious…

“ The elephant in the room is that: the vast majority of our visitors do not use technology during their museum visit”. Peter Samis of SFMOMA said this during a presentation on multimedia guides in 2008 https://www.slideshare.net/psamis/the-eyes-want-to-have-it-multimedia-handhelds-in-the-museum-an-evolving-story-presentatio n slide 65). He was right: after more than 10 years, only a…

Why CX is Crucial for Museums Posted on February 20, 2019 in Blog No, we are not talking about the iconic Citroen CX, but it was a lovely car, so we couldn’t help paying a little homage to it. In the last decade, people dealing with digital products had to…