We took this photo a few days ago. We were heading to the National Gallery in London to research on Leonardo da Vinci for an educational project we are working on and we found ourselves in the middle of a big Extinction Rebellion protest against climate change, right in front…

Having been part of the early museums and the web scene (we started around 1995) we at InvisibleStudio had the curiosity of retrace some of the early dates of museum websites. Unfortunately it’s quite difficult to reconstruct with precision those early years — the only source usually is the meritorious…

“ The elephant in the room is that: the vast majority of our visitors do not use technology during their museum visit”. Peter Samis of SFMOMA said this during a presentation on multimedia guides in 2008 https://www.slideshare.net/psamis/the-eyes-want-to-have-it-multimedia-handhelds-in-the-museum-an-evolving-story-presentatio n slide 65). He was right: after more than 10 years, only a…

Why CX is Crucial for Museums Posted on February 20, 2019 in Blog No, we are not talking about the iconic Citroen CX, but it was a lovely car, so we couldn’t help paying a little homage to it. In the last decade, people dealing with digital products had to…

RELIABLE -They should not break down

Digital Text Version: WHY DIGITAL TECHNOLOGY IN MUSEUMS SHOULD BE “RETRO” Sometimes in museums you can feel a certain pressure to apply the latest, most up-to-date digital technologies. …

At the recent Culture Geek Conference in London one of the most interesting talks was not about a fancy new technology, but about an old, intractable problem: how can you safely update an existing, complex digital system? The Digital Team at the V&A faced this problem when they decided to…

Trani is a beautiful small town in Southern Italy well-known for its wonderful cathedral next to the seaside. Thousands of tourists a day flock to this romanesque jewel, but few notice the small museum right on the cathedral square.

By Stefania Boiano and Giuliano Gaia We at InvisibleStudio love experimenting with new things. That’s why when we were at MuseumNext Berlin to present our museum chatbot project, and we listened to the inspiring talk by Marleen Hartjes, we were thrilled by what she was saying. Marleen was presenting the…