How to Balance “The Serious” and “The Fun” Content and Remain — Professional

There is a lot of information about content marketing online. From ultimate guides that cover every aspect of the processes of content marketing to the fun infographics and listicles that seem to explain the same subjects but in a less serious way.

It’s easy to generate interest and attention when you’re marketing to marketers. It’s even easier to attract the audience's attention when you’re a remarkable business like Tesla or Amazon.

But what happens if you’re not so remarkable? What if your small business is just normal…

Content Marketing and the sales funnel

If you aren’t familiar with the traditional model of the marketing sales funnel, it’s worth getting to know about it, and if you are curious about what funnels are and what does content marketing has to do with it, then this post is for you.

What are funnels?

Definition says:

The purchase funnel is a consumer-focused marketing model which illustrates the theoretical customer journey towards the purchase of a product or service.


Explained in simple words — a marketing model that describes the various stages of a prospect’s journey from the first interaction with your brand to the ultimate…

Discover the Upcoming Social Media Trends

spaceship showing the future
spaceship showing the future

Social media is evolving faster than ever. People’s habits change, platforms follow those changes and evolve, and new platforms come to existence. All of this changes how people use or react to social media, as well as how marketers try to reach their audience. What is even more important is to have and understand this kind of data way before, so you can stay ahead in your social media strategy and planning.

According to the Global State of Digital report for 2019:

· The number of internet users worldwide in 2019 is 4.388 billion and up 9.1% year-on-year

· The…


How I reinvented my career and opened my Content Marketing studio

A picture showing a logo for I.N.V.T Content marketing studio
A picture showing a logo for I.N.V.T Content marketing studio

My typical day starts at about 9 am with a quick read through emails. I then update my workflow and concentrate on the monthly strategy for each of my clients, meet with my team and look through our editorial calendars and Google analytics. I’m always writing down new ideas I think of that will help the client’s presence online. On average I spend about 3–4 hours per day copywriting and the rest on social media, SEO or analytics.

I was working as a freelancer for three years but the whole time there was always something special about going into setting…

People talk a lot about content marketing these days. It has become an important buzzword in business talk, but do you really understand why is content marketing so important for your business?

I bet the first thing that comes to your mind when someone mentions content marketing is a blog or maybe social media. Even if you’re not so far from the truth, content marketing means far more than that.

“ Content marketing is a long-term strategy that uses content ( in different formats ) to build a stronger relationship with your audience, capture their attention and improve engagement.”


I.N.V.T Content studio

We help small businesses and startup companies find their voice, tell their unique stories, and become a new venue of content innovation.

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